The new Intel Partner Alliance debuts next week, unifying its longstanding partner programs into a single streamlined offering.

The new program combines the Technology Provider, IoT Solutions Alliance and Cloud Insider programs.

The Intel Partner Alliance aims to enhance the company’s relationship with valued partners. The program also accelerates new market opportunities in what the company notes is increasingly a data-centric world.

Intel’s Eric Thompson

“The new Intel Partner Alliance will better reflect the diversity of business models among partners and give them the opportunity to maximize program benefits,” said Eric Thompson, Intel‘s general manager of global partner enablement. “We appreciate each of our partners for their continued collaboration to bring new technologies to life for our customers across the world.”

A redesigned portal anchors the program. It incorporates Intel Partner University and Intel Solutions Marketplace into one platform. That makes it easier for partners to find the content they need, Intel said. They can also increase their skills on key technologies and collaborate for new opportunities.

New Partner Roles

New partner roles include field programmable gate array design services, cloud service provider and ISV. Also, Intel added distributor, manufacturer, solution provider, OEM and service integrator.

The Intel Partner University now provides deeper training. Intel partners can grow their expertise on a variety of topics, solutions and specialties.

The program offers more personalized content for customers through AI, whether it be rewards, trainings or products.

Intel has expanded the rewards system to simplify and maximize program benefits and rewards.

Furthermore, the Intel Solutions Marketplace now offers new opportunities for partner connections and matchmaking, lead generation and management, and storefront monitoring.

In September, Intel formally launched its next-gen mobile CPU, along with the Evo platform, a new brand for premium laptops. The first Evo logoed laptops are those based on the new Intel 11th Gen mobile CPU (code-named Tiger Lake).