https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

New/Changing Channel Programs


Shutterstock

Security Training

Immersive Labs Rolls Out First Partner Program for Security Skills Training

  • Written by Edward Gately
  • March 18, 2021
Immersive Labs' platform upskills security, engineering and senior management teams.

Boston-based Immersive Labs, the cybersecurity skills provider, has unveiled its first partner program with 50 new partners.

The tier-free program aims to cut complexity and offers a new partner portal. The company will use the program to extend its reach in North America and expand into global markets such as South America and EMEA.

Jake Alosco is Immersive Labs‘ senior director of global channels.

Immersive Labs' Jake Alosco

Immersive Labs’ Jake Alosco

“Threat actors are continually evolving, making it more important to ensure skills levels of an organization’s defenders, responders and decision makers keep pace,” he said. “This new channel strategy will allow more companies to benefit from human cyber capabilities. We designed a channel program specifically to help us fulfill demand in a low-friction, simple-to-implement strategy.”

The program offers a flat structure with no complex precious metals, caveats or prescriptive guidelines, Immersive Labs said. In addition, the new portal offers tracking and registering activity, as well as training, marketing assets and special events.

Understanding Partners

“We worked with quite a few partners to understand a program that would help get them excited to work with Immersive Labs,” Alosco said. “We also wanted something simplistic in nature that could scale across the globe.”

Immersive Labs’ platform provides additional skills for security, engineering and senior management teams. It also helps organizations hire relevant and diverse talent.

Customers include Citigroup, Daimler, Bain Capital, KPMG and more.

“We know the value and power of the channel, and are really excited,” Alosco said. “For our partners, this opens up a line of business that hasn’t traditionally been channel-centric and allows them to increase mindshare with their customer base.”

James Hadley is Immersive Labs’ CEO.

“Threat actors continue to up their game across the board, making it more important than ever to ensure the skills levels of an organization’s defenders, responders and decision makers keep pace,“ he said. “These skills are still in critical shortage around the globe, which is why we are growing at a strong pace, a demand we hope our channel partners can help us fulfill.”

Tags: VARs/SIs Strategy EMEA New/Changing Channel Programs Sales & Marketing Security

Most Recent


  • Making Waves
    7 Channel People Making Waves This Week at TD Synnex, Veeam, Kaseya, Zendesk, More
    Microsoft has discovered malicious activity by a state-sponsored threat actor based in China.
  • Businessman reading cloud computing news
    Cloud Computing News: VMware, Celigo, Google Cloud, AWS Dominate the Week
    Find out what the vendors are up to this week and how partners are impacted.
  • OffSec Partners Get Expanded Global Partner Program
    The expanded partner program includes three new partner types.
  • Tech investments
    3 Ways Businesses Can Optimize Their Tech Investments
    Help customers start small, minimize risk and demonstrate business value in a condensed time frame.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • What's new?
    Partner Program Updates: Dell, Spectrum, Vonage, IBM, NetApp, More
  • New
    Martello Technologies Group Targets MSPs, VARs with New Partner Program
  • Unleash
    Trustifi Unleashes First Partner Program
  • Security Vulnerability
    Older Fortinet Vulnerabilities Lead to Attack on Local Government Office

Upcoming Events

View all

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Channel Partners Conference & Expo

March 11, 2024 - March 14, 2024

Galleries

View all

7 Channel People Making Waves This Week at TD Synnex, Veeam, Kaseya, Zendesk, More

June 2, 2023

Cloud Computing News: VMware, Celigo, Google Cloud, AWS Dominate the Week

June 2, 2023

Channel People on the Move: HPE, Lumen, Sophos, TD Synnex, AireSpring, More

June 1, 2023

Industry Perspectives

View all

Dell Technologies World: Dell Apex Expanded Across On-Premises, Cloud and Edge

May 22, 2023

Identity Is Increasingly Valuable – and Targeted

May 18, 2023

Gaining a Competitive Advantage through AV Managed Services

May 10, 2023

Webinars

View all

From Problem to Profit: Mastering the Science of Selling Using Business Outcomes

May 9, 2023

Meet the 2023 Channel Futures Channel Influencers

April 13, 2023

DE&I Dialogue: How the Right DE&I Initiatives Can Propel Your Business

April 5, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode No. 123: MartinWolf M&A Advisors, CP Expo Preview

UScellular Takes On Rivals with Partner Program Simplicity

April 21, 2023

OpenText Simplifying Deal Registration, Doubling Down on MDF

April 21, 2023

Everything-as-a-Service: CloudBlue Touts Critical Customer Transition

April 18, 2023

Twitter

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X