Synnex Inspire, held Oct. 2-5. in Greenville, South Carolina, was a big draw for the distributor, attracting more than 2,000 attendees, including resellers, vendors and Synnex employees.

Synnex highlighted its rebranding and a move away from a single theme, such as transformation or disruption, to five key words – succeed, value, lead, create, collaborate – which together sit at the core of who Synnex is and what Inspire is about.

Breaking down the new branding: Succeed in the channel through the power of partnership; value the challenges and disruptions that make you stronger; lead the way with innovative technology solutions; create value through comprehensive services and support; and collaborate to leverage shared strength and resources.

The conference comes on the heels of the company’s third-quarter fiscal year earnings release — record earnings according to Dennis Polk, president and CEO at Synnex. During that time, Synnex [Technology Solutions] reported results of $5 billion, up 16% from the year-ago quarter.

Click through the slideshow above for highlights and a recap.