iboss, the cloud-delivered network security provider, just launched its first channel program. Its goal is to help partners meet the growing demand for secure access service edge (SASE) solutions.

iboss wants to collaborate with partners with established networks and network security practices. The new partner program offers more rewards and growth opportunities for partners to help customers looking for SASE solutions.

Additionally, partners can ensure their opportunities are protected through deal registration. Furthermore, they can earn margins for reselling the iboss cloud platform and service offerings.

iboss’ partners include MSPs and technology providers.

Ease of Doing Business

May Mitchell is iboss‘ senior vice president of marketing.

iboss’ May Mitchell

“This is about providing both new and existing partners with a wealth of support and benefits to foster growth, continuous enablement and innovation,” she said. “Partners will experience the ease of doing business with iboss to deliver their customers secure connectivity from anywhere.”

The program offers global resources, tools and training to meet customer needs. In addition, it takes a tiered approach to better support partners and reward them based on their commitment to iboss.

“There’s been a rapid acceleration of digital transformation due to remote work and the pandemic,” Mitchell said. “Our new partner program will help iboss better support new and existing channel partners with our … cloud security products. This program will allow even more organizations to modernize their security offerings in order to combat a number of rising threats and to ensure the productivity of their dispersed workforces.”

In January, iboss received $145 million in new funding that will fuel the company’s go-to-market efforts. Partner program enhancements will accelerate the company’s growth by supplementing current channel offerings and direct sales initiatives.

“In 2020, our focus was on our go-to-market strategy and developing key partnerships in the Americas,” Mitchell said. “This new program was formulated around those existing partnerships and with the idea of developing new ones. We wanted to develop a program that truly encapsulated what they find to be the most valuable and rewarding.”

Competitive Advantages

Incentives, services and support will provide partners with competitive advantages, Mitchell said.

“Partners will enjoy rebates and incentives for securing new business and delivering iboss services, as well as deal registration discounts,” Mitchell said. “Partners can also become eligible for dedicated iboss resources, training and account managers to help with strategic planning, and marketing efforts that will help them drive predictable profits.”

Scott Schindler is BlackLake Security‘s director of business development and partner management.

“There’s been a growing demand from customers for best-in-class cloud-based SASE solutions that can support a remote workforce or a hybrid workforce,” he said. “iboss has been a terrific partner of ours over the years. We look forward to the continued partnership in delivering comprehensive network security capabilities in the cloud, while also helping our customers reduce cost and complexity.”