https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • Complete 2023 MSP 501 Rankings
    • 2023 MSP 501 50-1
    • 2023 MSP 501 100-51
    • 2023 MSP 501 150-101
    • 2023 MSP 501 200-151
    • 2023 MSP 501 250-201
    • 2023 MSP 501 300-251
    • 2023 MSP 501 350-301
    • 2023 MSP 501 400-351
    • 2023 MSP 501 450-401
    • 2023 MSP 501 501-451
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2023 MSP 501
    • 2023 NextGen 101
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2024 CP Expo Call for Speakers
    • Channel Futures Leadership Summit
    • MSP Summit
    • CP Conference & Expo
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • Complete 2023 MSP 501 Rankings
    • 2023 MSP 501 50-1
    • 2023 MSP 501 100-51
    • 2023 MSP 501 150-101
    • 2023 MSP 501 200-151
    • 2023 MSP 501 250-201
    • 2023 MSP 501 300-251
    • 2023 MSP 501 350-301
    • 2023 MSP 501 400-351
    • 2023 MSP 501 450-401
    • 2023 MSP 501 501-451
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2023 MSP 501
    • 2023 NextGen 101
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2024 CP Expo Call for Speakers
    • Channel Futures Leadership Summit
    • MSP Summit
    • CP Conference & Expo
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

New/Changing Channel Programs


HP Unveils Two New Partner Programs for Separate Companies

  • Written by Edward
  • October 7, 2015
HP Inc. and Hewlett Packard Enterprise will be separate companies as of Nov. 1.

With HP splitting into two separate companies in less than a month, it today unveiled details of the new partner programs for HP Inc. and Hewlett Packard Enterprise (HPE).

On Nov. 1, HP’s Partner One program will be replaced with HPE’s Partner Ready. HP Inc.’s Partner First program updates will be rolled out globally beginning Nov. 1 and continuing throughout 2016.

HPE will include HP’s enterprise hardware, software and services businesses, while HP Inc. will include its PC and printing businesses.

The Partner First program is aimed at being first in driving partner growth and profitability, first in speed and agility, and first in simple and consistent operations, according to HP.

“With more than 80 percent of our revenue coming through the channel, partners are critical to our success,” said Dion Weisler, HP Inc.’s future president and CEO. “Separation is a catalyst. As we create a new HP, we have a focused strategy that will enable our partners to provide innovative products and solutions that amaze customers. Together, we will capitalize on new growth opportunities and quickly adapt to market and customer dynamics.”

With Partner First, HP Inc. is introducing streamlined programs, tools and processes aimed at delivering innovation and consistency across all markets and geographies, the company said. It also is launching HP Sales Central, providing one place for partner sales representatives to access everything needed to make and close a sale.

In addition, the expanded product tracks and new integration track offer a framework for a broad range of partner profiles, including VARs, system integrators, service providers and ISVs.

Rick Beckers, president of CloudTech1 and member of the Channel Partners Advisory Board, said HP has been his company’s “go-to partner” for hardware, software and services over the past 30 years.

“We will continue a confident partnership with HP because they adapt well, have a deep talent pool and listen to us as partners,” he said. “The result of which is a better experience for our mutual customers. If there is one thing that I miss from our relationship with HP it is the dedicated SMB team representation that we used to have with them. Perhaps Partner One will bring that back? Only time will tell. It was a powerhouse effective way of doing business when we could communicate to, and work with, HP personnel that had an equal amount of skin in the game for our geographic area.”

The HPE Partner Ready program is aimed at helping partners deliver offerings that help their joint customers “evolve to the new style of business,” including transforming to a hybrid infrastructure, protecting the digital enterprise, empowering data-driven organizations and enabling workplace productivity, according to HP.

“Enterprises are focused more than ever on business outcomes in today’s increasingly competitive business climate” said Meg Whitman, who will become HPE’s president and CEO. “As we look toward day one of Hewlett Packard Enterprise, we remain committed to the channel and helping partners accelerate growth through

delivering comprehensive technology solutions to meet today’s customer demand. We are thrilled to start this new chapter together.”

Announced in March, the Partner Ready program retains the core membership models, and financial and non-financial benefits of HP’s Partner One program while adding further enhancements to help partners through improved partner profitability, increased demand generation and partner enablement, according to HP.

HPE will launch a new partner locator, roll out the previously announced Planned Marketing Development Funds (MDF) program, and add new cloud services to the Helion Partner Marketplace (United States only).

“When we look at enhancements that each of us will make for our individual companies, I can definitely say for the HPE side there will be a significant focus over the next year to look at the overall portfolio, and align and integrate the program across the hardware, software and services, and reward partners that sell solutions that include multiple components,” said Patrick Eitenbichler, director of marketing, Partner One Strategy HP.

Dasher Technologies has been an HP partner for about 18 years. Al Chien, its executive vice president of sales and marketing, said his company is “definitely more on the enterprise side,” so it will be part of the Partner Ready program.

“I think the changes are all positive,” he said. “HP is certainly trying to tailor their partner programs to our business priorities to coincide with theirs, and becoming more solutions oriented. One of the biggest changes for us is the international program. There has been the promise of having this in place for some time … and we’re looking forward to having that addressed.”

At HP’s Securities Analysts meeting last month, Tim Stonesifer, who will become HPE’s CFO, presented a plan to deliver $2.7 billion in ongoing annual cost reductions associated with the separation and specific to the Enterprise Services (ES) business. To achieve these savings, HPE expects 25,000 to 30,000 people to leave the company, primarily associated with the ES transformation.

HP wouldn’t comment regarding how the layoffs could potentially impact partners.

Tags: Agents Business Models Cloud New/Changing Channel Programs

Most Recent


  • Cloud MSP 2nd Watch Is No More: Consultancy Rollup Leads to Ollion
    Four cloud-native companies have joined forces to challenge the professional services market.
  • Forcepoint Completes Sale of Public Sector Unit, to Focus on SASE Platform
    Forcepoint will double down on the vision for its data-first SASE platform.
  • Nutanix partner program changes
    Nutanix Partner Program Sees More Changes, Vendor Touts ‘Channel-Led’
    We quizzed channel head Dave Gwyn about the additions, and the language around Elevate.
  • Extreme Networks takes on hackers
    The Gately Report: Extreme Networks Using AI in 'Arms Race' with Cybercriminals
    Plus, Kaspersky discovers dark web scams targeting other cybercriminals.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • What's new?
    Partner Program Updates: Dell, Spectrum, Vonage, IBM, NetApp, More
  • New
    Martello Technologies Group Targets MSPs, VARs with New Partner Program
  • Unleash
    Trustifi Unleashes First Partner Program
  • Security Vulnerability
    Older Fortinet Vulnerabilities Lead to Attack on Local Government Office

Upcoming Events

View all

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Channel Partners Conference & Expo

March 11, 2024 - March 14, 2024

Channel Futures Leadership Summit 2024

September 17, 2024 - September 19, 2024

Galleries

View all

7 Trends Impacting Ingram Micro Partners: Marriage of AI, Data Looms Large

October 2, 2023

Nutanix Partner Program Sees More Changes, Vendor Touts ‘Channel-Led’

October 2, 2023

Mind the Trust Gap: Content Marketing Falls Flat with Majority of Decision-Makers

October 2, 2023

Industry Perspectives

View all

Partners Balance Multicloud Opportunity, Complexity

September 25, 2023

Why Conversational AI Matters for Your Customers and How It Can Boost Your Revenue

September 15, 2023

The 5 Ds that Lead to Unplanned Business Sales

September 13, 2023

Webinars

View all

MSP 501: Leadership in Cybersecurity

October 19, 2023

DE&I: Find the Balance that Works for You

September 7, 2023

Above and Beyond with the NextGen 101ers

August 30, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode 129: ZLH Enterprises

Coffee with Craig and James Episode 128: Channel Partner Strategies Intelligence Service

August 25, 2023

Coffee with Craig and James Episode 127: Expereo, Movie Night Returns

August 18, 2023

Coffee with Craig and James Episode 126: ARG

July 28, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X