HelpSystems, the cybersecurity and automation software provider, has launched its new worldwide channel program. The program focuses on recruitment, development and enablement of partners in North America, APAC, EMEA and Latin America.

The company also has appointed Renee Ritter as the program’s managing director. She joined HelpSystems in 2016 through the acquisition of TeamQuest. In her new role, she’s responsible for program strategy and direction worldwide.

The new program supports five unique partner types. Those include referral, VARs, distributors, MSP/MSSPs and strategic alliance/OEM partners. Partners must achieve the requirements applicable to their tier to qualify.

More than 30,000 customers globally use HelpSystems’ cybersecurity solutions. Those include data classification, data loss prevention, secure file transfer, email security and vulnerability management products.

Complete Redesign of Existing Program

The new program is a complete redesign of HelpSystems‘ existing partner program, Ritter said.

HelpSystems’ Renee Ritter

“In light of HelpSystems’ significant growth, both organically and via acquisition, the previous program no longer provided the scalability required to meet the needs of our diversified ecosystem of partners,” she said. “As we built the new program to provide scalability, we also wanted to ensure that we provided standardization to our partners to reduce complexity and overhead as they conduct their day-to-day business activities.”

HelpSystems gathered input from partners, both directly and via internal discussions, from its partner managers.

“This provided necessary perspective as to what was working/of most value in the previous program, what was lacking in the previous program, and what else can the new program provide to be a true competitive edge,” Ritter said.

The Concept of Solution Selling

The new program introduces the concept of solution selling, Ritter said.

“The solution selling approach empowers our partners to provide significantly more value to their customers by solving their problems in a holistic and meaningful way,” she said. “In addition, the solution selling approach aligns with HelpSystems’ corporate direction to provide partners and customers alike the ability to build more secure and autonomous organizations.”

HelpSystems supports each partner type with unique agreements, requirements and benefits, Ritter said. These will drive efficiency by reducing unnecessary overhead and complexity.

Noemi Lamanna is sales director at Handd Business Solutions.

“HelpSystems is well known for providing effective cybersecurity solutions and has grown into a one-stop shop for partners,” she said. “From the quality of their training to the support from their partner managers and sales engineers, doing business with HelpSystems is streamlined and efficient. We look forward to growing our relationship with them under the new program.”