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 Channel Futures

New/Changing Channel Programs


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Executive in office

Executive Protection Provider BlackCloak Launches First Channel Program

  • Written by Edward Gately
  • May 2, 2022
BlackCloak protects the personal digital lives of corporate executives, board members and key company personnel.

BlackCloak, a digital executive protection provider, has launched its first B2B channel partner program for North America.

BlackCloak provides executive protection for executives, high-profile and high-net-worth individuals. For the first time, resellers, MSP and other channel partners can provide their customers with a SaaS-based, cybersecurity and privacy solution. It reduces risk to the enterprise by protecting the personal digital lives – the online privacy, personal devices and home networks – of corporate executives, board members and key company personnel.

Since soft-launching its partner program earlier this year, BlackCloak has solidified partnerships with Hippogriff, Level Solutions Group, EverSec Group and Panacea Solutions. It also has several other agreements nearing execution.

Starting a Partner Program Always a Goal

Devin Archer is BlackCloak’s head of channel and strategic partnership.

BlackCloak's Devin Archer

BlackCloak’s Devin Archer

“It has always been a goal of ours to start a partner program, as we know how important the channel is to scaling, especially in the cybersecurity industry,” he said. “Towards the end of 2021, we began receiving a lot of inbound interest from resellers, MSPs and MSSPs, so we decided to accelerate the formation of our program.”

The BlackCloak partner program will offer what the company calls flexible compensation packages, short sales cycles, marketing and sales support, and personalized onboarding experiences for both partners and their customers. No technical training, configuration and management, or incident response is required.

Here’s our most recent list of important channel-program changes you should know.

“Partner input is especially important when considering how different digital executive protection is from the privacy and cybersecurity solutions they’re most accustomed to delivering to their customers,” Archer said. “We’ve spent a good portion of the past five months listening to our initial partners’ recommendations for everything from sales and marketing, to onboarding and customer engagement. We are very partner-centric.and will continue to make partner input a strategically important aspect of our day-to-day operations.”

More Partner Opportunities

BlackCloak‘s platform provides partners with the ability to deliver new product value to its customers. In addition, it presents them with the opportunity to deepen company relationships beyond the cybersecurity team.

“There’s no doubt that a formalized partner program will help us scale more quickly than we already are,” Archer said. “We also believe that BlackCloak can be a strong competitive advantage for our partners. There’s not another solution for the enterprise or consumer markets that is taking on the challenge of protecting executives and high-profile employees in their personal digital lives. As attacking executives’ personal digital lives to breach the company becomes even more commonplace, having a solution like BlackCloak readily available will make our partners even more invaluable to their customers than they already are. Combine this with the fact that our sales cycles are fast, and our technology requires no installation, configuration or maintenance by our partners, the opportunity-cost of partnering with BlackCloak is very much in the partners’ favor.”

Tim McSherry is EverSec‘s managing partner.

“BlackCloak is truly at the forefront of addressing what has become a growing problem that no CISO or enterprise cybersecurity solution can fix,” he said. ” Our customers will benefit tremendously from the ability to protect their executives’ personal digital lives.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.
Tags: MSPs VARs/SIs Channel Chatter Analytics Cloud New/Changing Channel Programs Sales & Marketing Security Strategy

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