DTEX Systems plans to leverage the channel to tap into the mid-enterprise market.

Edward Gately, Senior News Editor

December 7, 2022

2 Min Read
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DTEX Systems, a workforce cyber intelligence and security provider, has launched its new global partner program.

The DTEX Global Partner Program enables referral partners, VARs, consultants and MSSPs with special pricing, marketing resources, and sales support to increase insider risk revenue and margins through endpoint upsell opportunities.

The program supports partners through the integration of DTEX Systems’ Intercept and Pulse platforms with existing security information and event management (SIEM), security orchestration, automation and response (SOAR), and endpoint detection and response (EDR) tools. It also provides access to its full portfolio of consulting services.

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DTEX’s Brian Stoner

Brian Stoner is DTEX Systems’ vice president of worldwide channels and alliances.

“This is the first full-featured channel program launched by DTEX,” he said.

Features include an updated partner portal and updated deal registration. It also offers new presentations and sales documents, presales training and support for joint partner marketing.

Targeting the Mid-Enterprise Market

DTEX Systems has been successful with Fortune 500 customers who have an established insider risk practice, Stoner said.

“They are very frustrated with the legacy tools they have been using,” he said. “Partnering with the channel allows us to expand our coverage with large enterprises first. Our strategy also is to leverage the channel exclusively to tap into the mid-enterprise market. This market is deploying insider risk tools for the first time. Since DTEX is significantly easier to deploy and manage, and covers multiple capabilities, we believe there is a lot of opportunity here.”

DTEX Systems now supports over 100 partners, Stoner said. Those include CrowdStrike, Carahsoft, Optiv, Splunk and more.

“I consulted with all of our strategic partners and they all had feedback into the updates of the program,” he said. “We are committed to making our partners an extension of DTEX. Many manufacturers are good at partnering to get leads. But they want to run every deal. We want to enable them to become self-sufficient, and to have a profitable insider risk practice that will benefit them and their customers for the long term.”

Striving for 100% Chanel Participation

DTEX Systems strives to achieve 100% channel participation on every deal. It will reward partners with margins based on their level of involvement in pursuing new business.

Daniel Waters is Optiv’s director of cyber strategy and transformation.

“With the help of DTEX’s workforce cyber intelligence and security solution, we can achieve our overarching goals of informing, driving and elevating our customers’ insider risk capabilities in today’s increasingly complex and vulnerable world,” he said.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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