**Editor’s Note: Click here for a list of August’s important channel-program changes you should know.**

Domo, the business-optimization platform provider, is introducing its Channel Partner Program for Agencies aimed at helping agencies of all sizes to use data transparency and real-time optimization to deliver more value.

With Domo, agencies can capture relevant data from multiple data systems, such as web analytics, search-engine marketing data and social media, and share it with clients at the time decisions around spend and allocation of resources need to be made, the company said. It kicked off the program with 50 agency partners on board.

Mark Dillon, Domo’s senior vice president of channels, tells Channel Partners his company has been building the foundation over the past year to “ensure the support and services are in place to be a first-class partner.”

“We’ve also been quietly onboarding charter members in both the traditional IT and agency partner realm that represent a diverse range of industry-leading companies with complementary technologies, solutions and services,” he said. “This week, we are officially launching the channel program for agency partners, although support and services are also available to more traditional partners.”

Agency partners have a service to bring siloed data together to help clients better understand what is working, and make decisions and take actions that improve marketing return on investment, Dillon said.{ad}

“At the same time, we know the traditional need of the agency is to get their brand’s customers to spend more money and be loyal, and the brands are asking their agencies to be more accountable to the results of the spend they push — this is a perfect environment to introduce Domo,” he said.

Blue Moon Digital, a boutique digital marketing agency that specializes in retail and ecommerce, is one of Domo’s agency partners. Cindy Brown, its CEO, said all her people like to be “innovators, not report builders.”

“Domo enables that by eliminating the repetitive tasks of data collection, analysis and reporting,” Dillon said. “With Domo, important data is always available, in real-time, making it easier for agencies to have more strategic conversations with clients and ultimately take actions that positively influence the outcome of campaigns and key initiatives. Domo, through its SDK and open APIs, also makes it possible for agencies to easily develop and deploy …

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… custom apps that help make it easy for clients to understand what’s going on in their business. Leveraging Domo’s platform, and all the pre-built connectors, eliminates much of the time-consuming work of custom app development, while also opening up new revenue streams.”

“The proliferation of mobile is a disruptive force that has infinitely increased the amount of data available to our clients,” Brown said. “We execute hundreds of campaigns for our clients each day. With Domo, we are able to get a holistic view of the shoppers’ journey, visualize and compare the data, then make adjustments in real time.”

Partner-program benefits include marketing, sales, consulting, education, client services and operations, and each partner has a right to participate at whichever they want to achieve, Dillon said.{ad}

“Addressing the most critical data needs related to managing marketing dollars can dramatically transform agencies’ efficiency, productivity and book of business, while reinforcing the relationship of the agency as a true business partner, rather than vendor,” he said.

Backed by more than $500 million in funding, Domo serves executives across every role and across a broad range of industries.