DivvyCloud, the provider of automated cloud security and compliance, on Thursday unveiled its first channel partner program with inaugural partners Optiv, Slalom, Trace3, World Wide Technology and others.

DivvyCloud said the program will help it meet the “incredible demand” it’s experiencing both in North America and internationally. Partners will be able to use DivvyCloud products and services to protect customers’ clouds and container environments from misconfigurations, policy violations, threats, and identity and access management (IAM) challenges.

DivvyCloud’s Pete Jones

Pete Jones, DivvyCloud‘s director of strategic partnerships, tells us his company has had “tremendous growth” through direct sales, but “we recognized that to truly accelerate our growth and service, and meet the demand from the market, we needed to partner with a group of VARs and SIs that are helping drive cloud adoption and digital transformation.”

“We view MSSPs and ISVs through a customer and partner lens, and there are a number of MSSPs and ISVs who license DivvyCloud today,” he said. “DivvyCloud is natively multitenant, has a plugin-based architecture … and can be white-labeled. This means that MSSPs and ISVs can quickly leverage the platform capabilities to rapidly enhance and extend their capabilities when it comes to protecting cloud and container environments.”

DivvyCloud’s focus with the program is to partner with VARs and SIs that work with midmarket and enterprise customers, and are using digital transformation to enable these customers to achieve rapid innovation, Jones said.

“A substantial blocker or drag to the velocity of their efforts is security and compliance risk, and DivvyCloud can remove this friction and allow our partners to accelerate the delivery of value to their customers,” he said. “We also create a new perpetual revenue stream through resale of our software and the ability to wrap professional services around it relative to the configuration and extension of DivvyCloud.”

DivvyCloud is recruiting more partners and the “ideal partner” will have a national or regional presence, a mature, multicloud digital transformation practice, and ideally have expertise in cloud security, compliance and governance, Jones said.

“The program provides a formal and structured approach for partners to engage with DivvyCloud, rapidly onboard, and quickly begin to deliver new and novel value to their customers,” he said. “DivvyCloud’s channel partner program is focused on partner recruitment, partner enablement, co-marketing and co-selling. Our goal is to find the right partners and empower them to deliver incredible value to their customers and generate new revenue streams through the resale of DivvyCloud’s software and earn professional services revenue through the customization of the platform for their customer’s unique business needs.”

“The cybersecurity market is saturated with a myriad of security vendors and many businesses trust channel partners for recommendations on solutions that will meet their expectations and needs,” said Brian Johnson, DivvyCloud’s CEO. “Our goal is to build relationships with key partners that are not only widely respected and trusted, but that also have demonstrated a keen understanding of the importance of cloud security as a key component of digital transformation strategy, and are poised to help companies scale their cloud and container strategies responsibly and securely.”