Deep Instinct has unveiled Stratosphere, an expanded partner program based on a “frequent flyer” model. The program and loyalty points will be available May 1.

The model flips the traditional program framework to instead focus on expected partner margins rather than discount. Also, it’s based on a deal origination path — partner-initiated versus Deep Instinct-initiated.

Moreover, partners can earn incremental margin based on frequent-flyer style loyalty points earned through commitment to and investment in Deep Instinct rather than through volume bookings alone.

Brian Feeney is Deep Instinct’s vice president of global channels and alliances.

Deep Instinct’s Brian Feeney

“Deep Instinct has historically had a basic channel program in place,” he said. “But with the recent shift to 100% channel go to market (GTM), and the creation and hiring of multiple channel leadership roles, including a global vice president of channels for the first time in company history, we had a great opportunity to introduce a cutting-edge channel program that is simple, profitable and memorable for our partners.”

Clear Path Toward Profitability

By focusing on margin rather than discount, resellers can be confident that they have a true partnership in place with Deep Instinct that provides a clear path towards both profitability and the ability to drive cutting edge security outcomes for their customers, Feeney said.

Deep Instinct put together a partner advisory council with 12 partners from the Americas and EMEA, he said. It then presented its proposed program and modified it based on partner feedback.

Stratosphere aligns partners with Deep Instinct’s prevention-first approach that allows them to cover the “prevention gap” against unknown threats that endpoint protection (EPP) and endpoint detection and response (EDR) vendors are not able to adequately address, Feeney said.

“Additionally, we provide clear visibility into the percentage of protection in place for the deal registration partner and clear incumbency protection on renewals,” he said.

Ahmed Shah is senior vice president of strategic alliances and partnerships at Optiv.

“Deep Instinct’s new partner-friendly program is focused on optimizing the most from its service,” he said. “It provides an innovative yet simple approach to collaborating with industry-leading partners to deliver a more predictable path toward success.”