Dataminr has launched a partner program to help get new customers. The real-time event and risk detection platform company’s goal is to provide better enterprise workflow. Additionally, it wants businesses to be able to get Dataminr products through channel and reseller partners.

Google, AWS, Microsoft, TD Synnex, ESRI and NEC Networks & System Integration are new participants in the company’s partner ecosystem.

Dataminr says the program will allow the company to open its offerings to corporate enterprises. This includes different commercial and geographic areas through channel partners. It wants to provide its signals, or notifications of a security incident, to platform partners to power products for corporate uses — everything from supply chain to fleet management.

Also, the program makes it easier to incorporate Dataminr’s AI platform throughout an organization, the company said.

Accelerate Customer Growth

Dataminr’s Aharon Weiner

Aharon Weiner is Dataminr’s SVP of global partnerships.

“The Dataminr partner program broadens our scale and reach through channel partners and reseller networks, delivers more value for our customers, and powers global sales through partners that can sell the Dataminr solution in their local region,” Weiner said. “The program will accelerate Dataminr’s customer growth, optimize workflow integration, unlock new corporate use cases for our AI platform, and also feature numerous benefits and incentives for partnerships with comprehensive partner resources.”

The program benefits include flexible compensation models. These have competitive margin and margin protection, the company said. Dataminr also offers co-selling benefits such as joint business planning and account mapping. Their market development funds drive demand and pipeline growth, Dataminr said.

TD Synnex’s Cheryl Neal

Cheryl Neal is vice president of new vendor acquisition at distribution giant TD Synnex.

“We are proud to have the opportunity to be one of the first participants in the Dataminr partner program,” Neal said. “Together with Dataminr, we will be able to enrich the breadth and depth of our offerings, ultimately maximizing the value of our customers’ information and IT investments and unlocking growth for the future.”