Crowd Machine, an enterprise-grade, no-code app development platform, has launched its first partner program to accelerate its presence in the market.

The Crowd Machine Partner Network (CMPN) gives partners tools, resources and incentives to be go-to partners for enterprises seeking consulting, application development and implementation assistance.

James Hanley, Crowd Machine‘s COO, tells Channel Partners his company has had elements of a program in place that led to a handful of early stage partnerships, but this represents a fully developed partner strategy and program.

Crowd Machine’s James Hanley

“The company desires to accelerate its presence in the market on the back of some key wins in the enterprise customer space,” he said. “In addition, the company has a strategy to expand its market presence and market share through a partner model (versus direct). We are encouraging partners to train people on the Crowd Academy (Crowd Machine’s online training program), thus enabling them to write new applications with the no-code solution and share in the subsequent revenue stream.”

The program has four tiers and is geared toward referral, sales, reseller and ISV partners, Hanley said.

“The latter two types of partners have significantly more to gain in margin and long-term revenue streams, and are the focus of the program because they bring resources and customer relationships to the partnership, as well as Crowd Machine being focused on digital transformation with rapid agile app development, which make the partners a key enabler for success,” he said.

Crowd Machine’s technology allows partners to build and continue to modify solutions, helping to build CMPN partners’ businesses, in parallel to helping their enterprise end customers meet their own business goals.

“The partnership with Crowd Machine eliminates some significant barriers,” Hanley said. “The nature of the Crowd Machine platform, technology and offering is that long lead times for application development are eliminated, the need for expensive programmer resources is reduced, and the opportunity for continuing long-term revenue streams is enabled.”

Partner benefits, including discounts and increased incentives, vary between the tiers. All tiers include recurring multiyear incentives for opportunities converted to a sale. The program also provides guidance and resources for partners to differentiate themselves in their industries, according to the company. From technical assistance, to sales and marketing enablement, partners build a sustainable business model while also reaching new customers.

“Appsolutely has been working exclusively with Crowd Machine’s technology for the last few months, and is delighted now for the opportunity to become an official partner — managing development projects and seeing the system rolled out in the United Kingdom and beyond,” said Tom Hall, Appsolutely’s founder and CEO. “We already see a strong demand for Crowd Machine apps given the significant reduction in costs and lead times associated with building and running SaaS products. Having spent some time getting to know the platform, we’re really impressed with what it can do, and can’t wait to make use of forthcoming upgrades such as the Crowd Computer and no-code smart contracts.”