Cradlepoint Partner Program Gets Major Overhaul, New Investments

Cradlepoint, a provider of network edge solutions, on Tuesday announced a revamped global Cradlepoint partner program.

The vendor of LTE and 5G wireless network edge solutions is making a new round of program investments. Cradlepoint is rolling out a new Technology Alliance Program (TAP) and introduced its 5G for enterprise branch specialization.

Tuesday’s announcement comes on the heels of a recently released European expansion plan and the Cradlepoint Virtual Partner Summit in April. The Cradlepoint partner program includes resellers, service providers and technology alliance partners.

Cradlepoint’s Eric Purcell

“Cradlepoint is leading the evolution to wireless WAN and 5G, and many reseller, service provider and technology partners play a crucial role in driving this transition,” said Eric Purcell, senior vice president of global partner sales at Cradlepoint. “This is the largest revamp of the Cradlepoint Partner Program in our history — bringing together the technology alliances, business and technical frameworks, and resources partners need to build a wireless WAN and 5G practice, accelerate revenue, and capitalize on this incredible multibillion-dollar opportunity.

Cradlepoint Partner Program Expansion

The vendor is making investments in programs and people. For example, Cradlepoint acquired a new partner marketing platform. It also invested in new partner managers, solution architects and vertical experts.

The new 5G for enterprise branch specializations aims to help partners deliver the company’s 5G for Business wireless edge solution, powered by Cradlepoint NetCloud. The specialization is a business and technical framework for partners, which helps them build a wireless WAN and 5G practice.

Introduced in February, the 5G wireless edge solution portfolio for business helps customers deploy wireless business internet and WANs. The lineup includes W-Series 5G wideband adapters and modems. Initial delivery is with Telstra in Australia.

TAP brings together ecosystem partners and technologies to deliver a portfolio of “Connected by Cradlepoint” products and services. Those are for wireless branch, mobile and IoT networks.

Cradlepoint says it is focused on leading the wireless WAN market.