Contentstack, a content management system (CMS), is targeting agencies, system integrators and technology providers with its Catalysts program.

The program aims to create an open, collaborative community of technology and service providers offering digital omnichannel engagement. Contentstack offers a headless CMS platform for enterprises.

Spending on customer experience is up during COVID-19, and has increased 71% over the last three years. That’s according to a recent Deloitte CMO survey. Businesses report customers being more open to new digital services introduced during the pandemic. They also report an increased value placed on digital experiences, and believe these numbers will stay high and never return to pre-pandemic levels.

Companies that can help businesses transform to meet the new digital imperative, accelerated by COVID-19, are experiencing more growth opportunities.

What’s Behind Catalysts

Peter Fogelsanger is Contentstack‘s global head of partnerships.

Contentstack’s Peter Fogelsanger

“Contentstack’s product and business model is built around a composable architecture and the ecosystem around it,” he said. “Our philosophy is that a brand should have the flexibility and agility using best-of-breed solutions for their digital experiences. So that naturally drives our need to have a program that brings together the services and technology providers who can help deliver that agility. In fact, that’s why we call our program and its ecosystem the Catalysts. We didn’t want to simply build the traditional channel program. The market demands something different.  We think Contentstack and the Catalysts meet that need.”

To support the Catalysts, Contentstack introduced a suite of partner enablement tools. These tools include the Catalysts Hub. The portal provides product information and direct access to the Catalysts credentialing program through a learning management system.

Catalysts can enroll in sales or developer enablement tracks with a range of credentials, and can register for and collaborate on deals.

Easy to Work With

“We’ve designed the program to be adaptable, flexible and collaborative,” Fogelsanger said. “For example, we don’t ask an agency to pay us for training or certification. Instead, our program allows them to do that with bench resources, during early stages of projects, or in other creative ways. This is just one simple example of how the Catalysts program ensures they have skills needed for a customer success, but at the same time, doesn’t have a massive impact on utilization.”

Contentstack has built a “culture around being easy to work with and providing amazing customer service,” he said. The Catalysts program is “simply an extension of the way we already do business.”

“In today’s environment, companies need experiences to be designed, built, deployed and improved in less time and with greater insight,” said Elaina Shekhter, CMO and head of strategy at EPAM Systems. “Meeting these objectives requires a composable ecosystem that operates with transparency. Working with other leading Catalysts … we can create powerful digital experiences that unlock new value for our customers and provide a clear path to market share.”