CloudBees, which provides an end-to-end continuous software delivery management system (SDM), has launched a new partner program that expands ISV partners’ ability to align with the company’s offerings and the global Jenkins community.

The Technical Alliance Partner Program (TAPP) includes new programs and tighter connections, helping ISVs create new revenue streams and further develop their DevOps businesses. It includes 27 launch partners and introduces three new go-to-market tiers aimed at better addressing growth opportunities in the evolving DevOps market, according to the company.

Members of these new tiers – registered, advanced and premier – can take advantage of joint go-to-market activities with CloudBees, engage with CloudBees’ services, and access extended sales and marketing resources to create assets for growing their DevOps businesses.

CloudBees’ Francois Dechery

Francois Dechery, CloudBees‘ co-founder and chief strategy officer, tells us his company has been working with a large and diverse number of partners since day one, mainly because of Jenkins’ “unique” position in DevOps as the orchestrator of all the other DevOps tools.

“However, until today, the collaboration model between CloudBees and our technology partners was not clearly defined, namely from a go-to-market perspective,” he said. “For instance, what kind of joint marketing activities should be part of that collaboration model? How should we prioritize these activities between each partner? Should we do the same co-marketing between each partner? Should it be different according to the type of technical integration? [TAPP] provides answers to all of these questions, and brings structure and scalability to the way we will collaborate with our technology alliances partners moving forward.”

The premier tier targets a deep engagement with partners who not only have integrations with CloudBees, but who also satisfy unique use cases that drive co-marketing activities and opportunities to team with CloudBees’ sales, according to the company.

The advanced tier is geared towards partners who have integrations with CloudBees’ products and it enables marketing alignment with the company. The registered tier is a self-service relationship and includes brand extension with CloudBees.

“We believe that technology partners are essential to our customers’ journey and to the community,” Dechery said. “We also believe that best-of-breed is the ultimate model for our customers. Therefore, [TAPP] is fully aligned with our vision and fully supports our strategy. It will also help our channel partners identify who are our CloudBees technology partners and what is their level of engagement with us.”

“Increasingly, Boomi customers want to align the integration services we offer with their enterprise DevOps best practices and technologies,” said Steve Wood, chief product officer at Boomi, a Dell Technologies business. “Joining CloudBees TAPP as a premier partner will assist us in achieving our goal of supporting end-to-end DevOps practices. With CloudBees-and Jenkins-based CI/CD orchestrating the lifecycle of Boomi ‘code,’ our customers will be able to continuously deploy the right capabilities at the right time efficiently across all teams, tools and technologies.”