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 Channel Futures

New/Changing Channel Programs


Cisco Jabs “Good Enough” Networking Rivals

  • Written by The VAR Guy 1
  • April 25, 2011
After conceding some management missteps in recent months, Cisco Systems is back on the offensive -- questioning why IT managers and channel partners would embrace "good enough" networks that may not be good enough for customers, Cisco alleges.

After conceding some management missteps in recent months, Cisco Systems is back on the offensive — questioning why IT managers and channel partners would embrace “good enough” networks that may not be good enough for customers, Cisco alleges. The effort includes an April 27 webcast with Executive VP Rob Lloyd (pictured) plus a viral video that labels non-Cisco networking gear as NetNoGo options. Hmmm… Is Cisco taking some thinly veiled shots at Hewlett-Packard and Juniper Networks? Here’s The VAR Guy’s spin on the situation.

No doubt, Cisco is a bit stressed these days. The company’s stock is trading near a 52-week low as CEO John Chambers tries to exit certain consumer markets while remaining in others. In the enterprise space, rivals like Hewlett-Packard and Juniper Networks claim to be chipping away at Cisco’s dominance.

Now, Cisco Executive VP Rob Lloyd and the Cisco marketing team have pieced together a promotional and educational campaign to publicize Cisco’s perspectives. The effort includes webcasts, white papers and heck — even a viral video that attacks rivals without mentioning anyone by name:

So, what’s The VAR Guy’s take on Cisco Systems? Our resident blogger checked in with some channel partners, who suggest Cisco’s business challenges have little to do with products and more to do with sales strategies. Over the past five years, those partners suggest, some of Cisco’s sales initiatives have gone a little soft as selected senior executives left the company for new opportunities.

Either way, the sleeping giant seems to be awakening. Rob Lloyd is set to share Cisco’s perspectives on April 27. But The VAR Guy will be watching — and listening — closely to see if Cisco sharpens its sales strategies as well.

Sign up for The VAR Guy’s Weekly Newsletter, Webcasts and Resource Center. Follow The VAR Guy via RSS, Facebook and Twitter. Follow experts at VARtweet. Read The VAR Guy’s editorial disclosures here.

Tags: Agents Cloud Service Providers MSPs VARs/SIs New/Changing Channel Programs Videos

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3 comments

  1. Avatar Unicorn April 25, 2011 @ 6:45 pm
    Reply

    the commercial seems to go nowhere. It’s pointless. But I may be wrong. Kind of boring though. They should have either brought in a vampire or a woman with an axe to droy the laptop.

    Cisco’s a great company. They should expound on that.

    =My 2 cents.

  2. Avatar Unicorn April 25, 2011 @ 6:45 pm
    Reply

    destroy not droy. sorry, post was done in the middle of lunch…low blood sugar.

  3. Avatar Brad Reese April 27, 2011 @ 6:32 am
    Reply

    This week Cisco offered its employees a voluntary enhanced early retirement program (EER).

    Watch as outstanding talent, know-how and technical knowledge walks-out Cisco’s door!

    Sincerely,

    Brad Reese

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