Channel Partner Program Roundup: SingleHop, Zoom, FireEye

Howdy, pardners, and welcome to the Channel Partner Program Roundup, our weekly collection of all things channel partner program-related. This week we’ve got news from SingleHop, Zoom Video Communications and FireEye, so strap on those spurs ’cause we’re ridin’ out.

SingleHop: The vendor of “highly automated bare metal infrastructure and cloud computing” has appointed Mark Mercado vice president of channel sales.

Mercado’s career includes key strategic alliance and channel sales roles with NaviSite and Savvis Communications. After Savvis, Mercado was director of Channel Sales and channel chief at Latisys, where he spearheaded development of a channel sales program for eight data centers nationwide, creating, and implementing a highly effective marketing and sales strategy and overseeing a network of 150 partners.

“Mark’s ability to align sales and partner activities with the company’s growth strategy and his proven program development skills will be a key asset as we expand our industry leadership position,” said Zak Boca, founder and CEO of SingleHop. “We’re excited about the prospect of working with Mark and our partners to deliver the best scalable, on-demand infrastructure resources in the industry to help our customers grow and compete.

Zoom Video Communications: The cloud videoconferencing vendor announced the “Works with Zoom” program, which combines Zoom’s cloud-based HD videoconferencing service with products from other technology companies to “provide best-in-class solutions to businesses,” according to the company.

Companies participating in “Works with Zoom” include:

The company also has introduced a program for resellers, suitable for telecom providers, service providers, technology partners and VARs, according to the company. Benefits of the Zoom Partner Program include competitive margins, recurring revenue, frontline support, demand generation and marketing resources.

FireEye: The security vendor has established the FireEye Fuel Partner Program to better serve a growing ecosystem of partners that rely on the FireEye threat protection platform.

The FireEye Fuel Partner Program provides its global value-added resellers, solution providers, and alliance partners with tools and resources, targeted sales incentives, as well as technical sales and marketing programs. Program elements are designed to provide significant opportunities for partners to grow their business at every stage of the sales cycle, from initial engagement through deployment and delivery of their valued services to enterprise customers, according to the company.

FireEye Fuel partner program highlights:

Deal registration provides alignment, support and trust between partners and FireEye. For partners investing and executing at the highest levels of the Fuel program, deal registration provides additional benefits on new customer engagements.
Marketing Development Funds (MDF) Program for driving key demand generation and thought leadership activities.
Access to education to solve customers’ advanced persistent threat challenges. Participation ensures the highest quality customer experience, and effective integration with Fuel Technology Alliance partners.

And that’s this week’s Channel Partner Program Roundup. Mosey on back next week to see what we’ve lassoed. Until then, stay safe.