Axcient Enhances Partner Program to Meet Needs of High-Achieving MSPs

Axcient, the software provider for MSPs, has launched the enhanced Axcient Partner Program (APP). The company designed it to be simple to use and access. The program includes a flexible platform that serves as a gateway to a range of benefits. In silver, gold and platinum tiers, benefits scale as partners grow their business with Axcient.

Axcient’s Charlie Tomeo

Charlie Tomeo is chief revenue officer at Axcient.

“While Axcient has always had a partner program, we enhanced the new program to meet the evolving needs of our partners,” Tomeo said. “It now enables more certification and training opportunities, virtual labs, access to more marketing development funds, and more.”

The program offers partner benefits by tier. A promotion by tier is based on twice-a-year evaluations. The company said partners should comply with program requirements and business performance metrics — specifically monthly recurring revenue (MRR).

The following benefits are included in each tier:

Silver

• Full-service support through Axcient’s tech touch team, a resolution-focused support system available through the Axcient partner portal or via telephone for high complexity issues.
• Dedicated Partner Success Manager (PSM), which consults partners about Axcient’s solutions and the potential APP value.
• Access to the Axcient Partner Portal, a one-stop-shop to access benefits, including Axcient University, the AMP, APP documentation and policies, and an administrative hub for managing client backup and recovery.
• Credit-based referral program rewards when a partner refers an MSP who also becomes an Axcient partner.

Gold

• Access to a knowledgeable channel marketing manager (CMM) to support proposal-based marketing plans for lead generation, demand support, and sales strategies.
• Proposal-based marketing development funds enable partners to design and execute marketing campaigns, like events. Axcient assists in the form of funds, collaboration and an Axcient representative.

Platinum

• Marketing concierge services, providing the partners with customized marketing support, such as personalized email and social campaigns, vertical-specific collateral, and other tailor-made assets.
• Quarterly solutions operational audit, offering an in-depth review of Axcient solution implementation and operational infrastructure, along with new product updates and recommendations to improve product performance and efficiency.
• Eligible to join the Axcient Partner Advisory Committee (PAC), which brings leaders from the Axcient partner community together for interactive discussions with the Axcient leadership team to build rapport, gain insights into the service roadmap, influence decisions, share best practices with peers, and gain practical knowledge to improve growth and profitability.

Progressive’s Robert Cioffi

Robert Cioffi is COO at Progressive Computing.

“The relationship that we have with Axcient is something that we value tremendously,” Cioffi said. “Axcient values the relationship we have with them and takes the time to address our concerns. It’s definitely a team effort and behind that team is just great people.”