https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

New/Changing Channel Programs


Avnet Launches New One-Stop Shop For Cloud Services

  • Written by Edward
  • November 4, 2015
Avnet says its new marketplace is especially beneficial to VARs.

Avnet, the Phoenix-based distributor, on Wednesday launched a new online store to help its partners, particularly VARs, quickly build their cloud businesses.

The Avnet Cloud Marketplace enables partners in the United States and Canada to offer cloud-based services to their customers through both consumption-and subscription-based models, and to create branded storefronts to offer complete services to their customers.

Avnet's Tim FitzGeraldTim FitzGerald, vice president of Avnet’s cloud-solutions business in the Americas, tells Channel Partners the marketplace solves the challenges partners face in the cloud by providing a “platform that brings together technology suppliers with industry-leading cloud service providers to provide them with complete cloud solutions across software as a service (SaaS), platform as a service (PaaS) and infrastructure as a service (IaaS).”

Avnet has thousands of partners globally, including VARs, independent software vendors (ISVs), MSPs and system integrators (SIs).

With the Marketplace, VARs can expand their offerings, either into previously untapped markets or to existing customers, with white-label services, and increase their speed to market and competitiveness by leveraging Avnet’s integrated packages and bundles, FitzGerald said. Also, they can reduce costs through consolidated billing, automated invoicing and other efficiencies, he added.

“VARs can reduce time to provision new cloud services or make changes to existing cloud services,” he said. “Powerful cloud management functionality simplifies price book automation, usage tracking and consolidated billing.”

VARs also can minimize investment in “solutions development by leveraging the turnkey bundles and integrated packages already architected and available” in the marketplace, FitzGerald said.

For ISVs, the Marketplace: provides a platform for them to host their own business applications; scales their services in a low-touch way; allows them to focus on their primary business goals; and helps them streamline processes, FitzGerald explained.

And for MSPs, the biggest advantage is the branded (white-label) storefronts, which they can use to feature their own services, he said.

The Marketplace also includes a set of tools to help partners and their customers manage and optimize purchased cloud services. It offers dashboards that give access to real-time, full-detail cloud usage with drill-down capabilities to better understand what services are being consumed by whom and where they are being consumed, according to Avnet.

“IDC believes that the majority of CIOs are moving to a cloud-first strategy when investing in new technology, which means that all the VARs, ISVs, MSPs and other solution providers out there have to adopt a cloud-first strategy also,” said Darren Bibby, IDC’s vice president of channels and alliances research.

Most of the big technology distributors have had to develop thorough cloud strategies as more businesses abandon traditional hardware. Ingram Micro, Tech Data and others have their own versions of cloud marketplaces.

Tags: Agents Cloud New/Changing Channel Programs

Related


  • Cloud Computing
    6 Ways to Capitalize on Cloud Computing You May Not Have Considered
    A variety of vendors share some tips and insight.
  • Customer care
    8x8 Adds Birdeye, RingCentral Vet as Chief Customer Officer
    8x8's latest hire has an extensive history in the channel.
  • Close-up of call center agent
    Vonage Contact Center Gets Video, AI Enhancements
    You'll be surprised to learn how many people now prefer to connect on video.
  • SASE network edge
    Aruba Fully Integrates Silver Peak SD-WAN, Unveils SASE Strategy
    HPE bought Silver Peak last year and brought it into the Aruba business unit.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • TBI Adds Rival Intelisys Alum, Tech Data, 8x8 Vets
  • 8x8 Joins Microsoft as Westcon Partner to Spur International Growth
  • Convergence in the Channel: Is It Happening, and What Does This Mean for MSPs?
  • SASE Takes: Service Providers Mull SD-WAN Complexity as Comcast, Versa Enhance AI Capabilities

Galleries

View all

AppSmart Agents Embrace Cross-Selling, Add Energy, Cloud Solutions

April 21, 2021

Industry Perspectives

View all

What the Recent Microsoft Exchange Vulnerabilities Mean for Channel Partners

April 21, 2021

Annual MSP Benchmark Survey Reveals Remote Work Still a Top Challenge

April 20, 2021

Why Digital Transformation Is the ‘Invisible Hand’ of Our Time

April 19, 2021

Webinars

View all

What to Look For: 2021 Threat Report

April 22, 2021

Health Care and SD-WAN: A Seller’s Guide

April 27, 2021

How MSPs Can Leverage SOCaaS to Improve Security & Grow Revenue

May 4, 2021

White Papers

View all

Hacker Personas: A Deeper Look into Cybercrime

April 20, 2021

Carbonite Data Protection and Cyber Resilience

April 15, 2021

Top Tips: How Resellers Can Leverage Rackspace to Enhance Customer’s Cyber Security Protection with Microsoft 365 Security

March 30, 2021

Upcoming Events

View all

MSP Summit

November 1, 2021 - November 2, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Channel Evolution Europe

November 30, 2021 - December 1, 2021

Videos and Fastchats

View all

ACC’s Nancy Ridge on Gender Diversity in the Channel

5 Reasons Diversity, Equity and Inclusion Is Important

April 14, 2021

Five9 Shares Insights on Implementing a DE&I Strategy

April 13, 2021

FASTCHAT: How Fortinet Reduces Complexity Through Networking, Security

March 31, 2021

Twitter

ChannelFutures

.@pulsesecure #VPN hack prompts federal emergency directive. dlvr.it/Ry9TWn https://t.co/5KKQWvGYRN

April 21, 2021
ChannelFutures

Channel partners shared their stories of evolution at #AppSmartUnleash. @AppSmartcom dlvr.it/Ry9NM6 https://t.co/UMmchLvpfj

April 21, 2021
ChannelFutures

What do #MicrosoftExchange vulnerabilities mean for #ChannelPartners?@Sophos #security #cybersecurity… twitter.com/i/web/status/1…

April 21, 2021
ChannelFutures

.@AppSmartcom touted its platform at its #AppSmartUnleash event. dlvr.it/Ry5SSF https://t.co/RQdXFffe9N

April 20, 2021
ChannelFutures

.@digicert Security Summit highlights growth, innovation amid #COVID19. dlvr.it/Ry5SNP https://t.co/g1yFRHHjKa

April 20, 2021
ChannelFutures

Congrats to @CatSolazzo on her new #marketing gig at @Tech_Data. The channel knows her well from #IBM.… twitter.com/i/web/status/1…

April 20, 2021
ChannelFutures

.@OtavaLLC unveils #partnerprogram enhancements. #cloud dlvr.it/Ry4g4t https://t.co/D9dUuezdn9

April 20, 2021
ChannelFutures

#MSP business is still strong & growing @KaseyaCorp 2021 benchmark survey #digitaltransformation #remotework… twitter.com/i/web/status/1…

April 20, 2021

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X