PRESS RELEASE — June 3, 2016 — Chicago, IL – AVANT’s portfolio of leading edge technology providers just got a little bigger today. The addition of Effortless signals not only a new partnership for the two companies, but also shows AVANT’s readiness to fuel the rapidly increasing demand that small and mid-sized business (SMBs) have to offload the IT department’s routine tasks, such as adding new users, upgrading software, and making changes to the individual users in the company. The private all-in-the-cloud model Effortless provides is one businesses claim not only saves them money on staffing, but adds additional security and freedoms they never thought possible.

Ian Kieninger, CEO of Avant, says, “Effortless brings the quadruple play to the table, meaning they are experts in Security, IaaS, DRaaS and DaaS.” Kieninger went on to say, “They also offer great migration services which makes Effortless a very unique and important partner in our portfolio and an easy choice for our channel partners and their customers.”{ad}

The growth seen in the hosted desktop market is anticipated to continue its sharp rise as forecasted by IDC’s projection of more than a 40% growth rate by 2018. As cloud desktops become the norm for SMBs, it is now more important than ever for the cloud providers to go the extra mile to win and keep clients. Kieninger is enthusiastic that Effortless does just that. He says, “Effortless is extremely flexible, creative, and does what it takes to help our partners be successful.”

“The success of our clients and partners is our number one goal,” said Benjamin Gayheart, Founder and President of Effortless, the cloud computing and security firm headquartered in Las Vegas, Nevada. “Clients love that we take care of the support with our 24-hour USA-based team standing by and our non-stop proactive monitoring of the entire business network. We got our start in one of the most regulated industries out there – the casino gaming industry. Even before it was mandatory, we were delivering our PCI, HIPAA, and HITECH compliant solutions to casinos up and down the strip. It was natural for us to expand to healthcare and legal with the compliance practices we have in place.”

And expand they have. As the demand for highly secure private clouds has grown, so has Effortless. The firm now serves clients across the United States and reaches industries not just in gaming, healthcare and legal, but also in retail, insurance, hospitality, construction, and manufacturing, just to name a few. Their rapid growth, however, is not at the cost of their clients. Says longtime customer and famed Vegas CIO Richard Faircloth, “I am thrilled to say that Effortless is vital to our all-new resort and remains a part of the new Tropicana Las Vegas family.”

Effortless also offers a Security-as-a-Service product called Effortless Defense. This product provides an added layer of security that goes beyond the expected firewall, SPAM filter, and antivirus. Effortless Defense is included with every Effortless Desktop and is also available as a standalone Security-as-a-Service offering. Kieninger stated that, “As a leader in the security space, we retain the best technology by bringing on next-gen security providers that will give our partners the edge. We believe Effortless is one of those top providers, and we are excited to partner with them as they become a leading player in the market.”

Meantime, Telecom Brokers’ portfolio of leading edge technology providers also just got a little bigger. The Orange County based telecommunications consulting firm has been steadily growing since 1998. The addition of Effortless signals not only a new partnership for the two companies, but also shows Telecom Brokers’ readiness to fuel the steady uptick in business’ desire to offload the IT department’s routine tasks like adding new users, upgrading software, and making simple changes to the individual users in the company. The private all-in-the-cloud model Effortless provides is one their clients claim not only saves them money on staffing, but adds additional security and freedoms they never thought possible.

Nancy Ridge, Executive Vice President of Telecom Brokers said, “One of the key areas Telecom Brokers and its partners serve is the SMB market. They represent one of the biggest segments of our business yet have been underserved by cloud providers. Effortless will fill that need. They bring the technology, the know-how and the focus to our SMB customers.”