Censys, the attack surface management (ASM) provider, has a new channel partner program with more than 10 companies participating.

The goal of the global program is to expand Censys’ edge capabilities and visibility to more customers across the world. This launch reinforces Censys’ mission to be a channel-first organization, the company said. It puts partners at the forefront of all go-to-market (GTM) efforts worldwide.

Tom Laffaye is Censys’ senior director of North American channel. He said this is the company’s first channel partner program with several guidelines and targets. Censys is gearing it toward VARs, SIs, MSSPs and direct market resellers.

Censys’ Tom Laffaye

“Our recent worldwide expansion, growth and the build-out of our channel team of industry veterans gave us the confidence to evolve our GTM strategy to become channel-led and grow our partnerships more collaboratively,” he said.

New Benefits for Partners

The program offers a comprehensive list of benefits. Those include access to training materials, not-for-resale licenses, main distribution frame and lead sharing. Censys partners also get free ASM assessments and margin structure.

“Censys surveyed several current partners and implemented their feedback into the program,” Laffaye said. “Most of the responses were centered around relationships and the competitive nature of the marketplace. For example, margin structure with protection for the incumbent partner was very critical for our partners.”

Partners can benefit from Censys‘ training and events, integrations and a portal where partners can access additional content and resources. Censys’ platform and capabilities will allow all partners to gain internet visibility and grow a profitable security business.

“Our team removed many barriers when it comes to training for sales and technical teams,” Laffaye said. “Access to our partner portal, a direct line of communication to our management team and the industry’s most lucrative channel incentive model is also in place. Moving to a channel-first company, we eliminated the issues with channel-to-vendor conflict in the sales cycle.”

Since the beginning of 2022, Censys has been growing rapidly, bringing on four top-level executives, opening an office in Ireland and receiving Series B funding.