https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Tech Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Tech Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

New/Changing Channel Programs


Shutterstock

money

AppSmart Unveils Ambitious Funding Program for Partners

  • Written by James Anderson
  • February 3, 2021
AppSmart says its new Invest program offers something that banks and private equity can't.

AppSmart announced a funding program that executives and peers say stands alone in the industry.

The division of AppDirect unveiled AppSmart Invest, which delivers upfront capital and recurring payments to program members. AppSmart will provide an upfront payment and a residual monthly payment tied to the technology adviser’s book of business. It also will support the partners with its back office.

Appsmart's Tim Basa

AppSmart’s Tim Basa

“This state-of-the-art program offers AppSmart’s extensive ecosystem of sales and support to owners,” said Tim Basa, vice president of sales. “It gives owners the flexibility to continue growing their businesses without having to exit. In addition to a generous upfront cash amount, they continue to receive long-term residual payments — we call that smart funding.”

Don’t confuse this with an M&A program. Although AppSmart has purchased multiple master agents – most recently MicroCorp – it isn’t acquiring members of the Invest program.

Moreover, AppSmart executives say Invest differs considerably from how a bank, private equity firm or M&A consultant would engage with channel partners. For example, Invest members can access funds more quickly and will retain control of their business.

AppSmart's Brian Leonard

AppSmart’s Brian Leonard

“This is the best of both worlds; the business owners get upfront capital, evergreen recurring commissions and maintain full ownership of their business,” said Brian Leonard, AppSmart’s vice president of marketing.

Positive Feedback

Partners praised the program.

St.Germain, Joel_GCG

GCG’s Joel St.Germain

“Out of all the offers my business received, there was simply nothing out there that resembled the type of financial benefits AppSmart Invest offers. It made our decision to choose AppSmart a simple one,” said Joel St. Germain, chief executive officer of Global Communications Group. “AppSmart truly represents the future of how businesses find, buy and manage technology services, and GCG is thrilled to continue growing with this innovative program at such a pivotal time in the industry.”

GCG and four other companies belong to the Invest program. On Track Communications president Bill Mansfield also spoke highly of the initiative.

Mansfield, Bill_ On Track Communications

On Track Communications’ Bill Mansfield

“It’s refreshing to work with a company that understands my life goals and my channel-based business,” Mansfield said. “From our first conversation, it was clear that AppSmart Invest provided a unique opportunity and they delivered on it in every way.”

Tags: Agents New/Changing Channel Programs Tech Services Brokerages

Most Recent


  • future
    What Does TSB Consolidation Mean for Vendors? Channel Reacts to PlanetOne-Avant Deal
    The pack of national TSBs just grew thinner. Is this good?
  • Milestone
    Ingram Micro Hits ‘Important Milestone’ for Partners with Xvantage
    Find out what the distributor has developed and why it’s special. Plus, get news from vendor partners.
  • Controversy
    Microsoft Changing Partner Incentives Even as Channel Controversy Roars
    The terms take effect in October. “We are sharing updates now to help our partners plan ahead,” per Kevin McCarthy.
  • Google Cloud Starts New ‘Strategic’ Unit, Names Umesh Vemuri to Run It
    The changes coincide with yet another Google Cloud executive exit. Find out who’s leaving.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Partner programs
    Commvault Adds New MSP Partner Program with Specific Pricing
  • Benefit, Plus Sign
    TBI, Avant Add New Cloud, Security Suppliers to Lineups
  • Refresh Icon
    SnapLogic Partners Get Program Revamp with New Focus on Specializations
  • clouds
    Nutanix Elevate Program Now Open to Service Providers Globally

Upcoming Events

View all

Channel Partners Europe

June 14, 2022 - June 15, 2022

MSP Summit

September 13, 2022 - September 16, 2022

Galleries

View all

Ingram Micro Cloud Summit: From the Expo Floor

May 20, 2022

What Does TSB Consolidation Mean for Vendors? Channel Reacts to PlanetOne-Avant Deal

May 19, 2022

The Gately Report: BlackBerry Ups Investment, Support of MSSP Partners

May 19, 2022

Industry Perspectives

View all

How SD-WAN Helps Secure the Expanding Network Perimeter

May 19, 2022

A Sneak Peek at the 2022 BrightCloud Threat Report

May 17, 2022

Build Customers for Life with CX and Lifecycle Selling

May 16, 2022

Webinars

View all

Simplifying SaaS Security for MSPs

April 27, 2022

How to Supercharge The Network to Support Your IT Superhero Moves

May 3, 2022

The 2022 MSP Challenge: Scale Service Delivery Despite the Talent Gap

April 21, 2022

White Papers

View all

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

The AT&T Cybersecurity Incident Response Toolkit

April 4, 2022

Channel Futures TV

View all

AT&T, Microsoft, Cisco, ThreatLocker on Unlocking Partner Potential

Agents Share ‘Secrets,’ Industry Opportunity

May 11, 2022

Vonage Addresses Potential Partner Opportunity via Acquisition by Ericsson

May 5, 2022

Lumen Technologies ‘Built for Growth and Scale’

May 4, 2022

Twitter

ChannelFutures

.@barracuda seeing huge shift to managed services among partners at #discover22 dlvr.it/SQmR1y https://t.co/driODezzpS

May 20, 2022
ChannelFutures

.@ConvergeTSC has just announced the acquisition of PC Specialists (@TIGConnect). dlvr.it/SQmMqK https://t.co/suLrTFx1W1

May 20, 2022
ChannelFutures

Photos from Expo @IngramMicroInc Cloud Summit for @pluralsight, @Vonage, @CloudCt4, @watchguard, @TenableSecurity,… twitter.com/i/web/status/1…

May 20, 2022
ChannelFutures

.@Zoom channel leader @LauraPadillaSF has taken a new role with @airtable. dlvr.it/SQm6pd https://t.co/R71QtFlwwy

May 20, 2022
ChannelFutures

Was Cisco right to blame "external factors" for its latest numbers? @zkerravala, @AnuragTechaisle, @OmdiaHQ and… twitter.com/i/web/status/1…

May 20, 2022
ChannelFutures

The deal between @Avant_CCC and @PlanetOneComm comes at a critical juncture in the channel, as vendors envision dea… twitter.com/i/web/status/1…

May 19, 2022
ChannelFutures

.@QNAP_nas warns of #ransomware attack on storage devices. dlvr.it/SQhjs3 https://t.co/2FL32Zh5Be

May 19, 2022
ChannelFutures

We're excited to announce that @Alvinstafford of @thinktrue_ & @MorganGranfield of @digitalrealty will be on the pa… twitter.com/i/web/status/1…

May 19, 2022

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X