https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

New/Changing Channel Programs


Shutterstock

money

AppSmart Unveils Ambitious Funding Program for Partners

  • Written by James Anderson
  • February 3, 2021
AppSmart says its new Invest program offers something that banks and private equity can't.

AppSmart announced a funding program that executives and peers say stands alone in the industry.

The division of AppDirect unveiled AppSmart Invest, which delivers upfront capital and recurring payments to program members. AppSmart will provide an upfront payment and a residual monthly payment tied to the technology adviser’s book of business. It also will support the partners with its back office.

Appsmart's Tim Basa

AppSmart’s Tim Basa

“This state-of-the-art program offers AppSmart’s extensive ecosystem of sales and support to owners,” said Tim Basa, vice president of sales. “It gives owners the flexibility to continue growing their businesses without having to exit. In addition to a generous upfront cash amount, they continue to receive long-term residual payments — we call that smart funding.”

Don’t confuse this with an M&A program. Although AppSmart has purchased multiple master agents – most recently MicroCorp – it isn’t acquiring members of the Invest program.

Moreover, AppSmart executives say Invest differs considerably from how a bank, private equity firm or M&A consultant would engage with channel partners. For example, Invest members can access funds more quickly and will retain control of their business.

AppSmart's Brian Leonard

AppSmart’s Brian Leonard

“This is the best of both worlds; the business owners get upfront capital, evergreen recurring commissions and maintain full ownership of their business,” said Brian Leonard, AppSmart’s vice president of marketing.

Positive Feedback

Partners praised the program.

St.Germain, Joel_GCG

GCG’s Joel St.Germain

“Out of all the offers my business received, there was simply nothing out there that resembled the type of financial benefits AppSmart Invest offers. It made our decision to choose AppSmart a simple one,” said Joel St. Germain, chief executive officer of Global Communications Group. “AppSmart truly represents the future of how businesses find, buy and manage technology services, and GCG is thrilled to continue growing with this innovative program at such a pivotal time in the industry.”

GCG and four other companies belong to the Invest program. On Track Communications president Bill Mansfield also spoke highly of the initiative.

Mansfield, Bill_ On Track Communications

On Track Communications’ Bill Mansfield

“It’s refreshing to work with a company that understands my life goals and my channel-based business,” Mansfield said. “From our first conversation, it was clear that AppSmart Invest provided a unique opportunity and they delivered on it in every way.”

Tags: Agents New/Changing Channel Programs Technology Solutions Brokerages

Most Recent


  • New details about NetApp Partner Sphere
    NetApp Reveals New Partner Sphere Program Details Ahead of Launch
    NetApp offers a glimpse into what partners can expect from its new slimmed down partner program.
  • Imperva partner program redesigned with 3 tiers
    Imperva Partner Program Redesigned with 3 New Tiers
    Partners can engage in one of four go-to-market strategies.
  • Cloud challenges
    Channel Cloud Challenges Abound: Pax8, Dell, VMware, Rackspace Talk
    Partners face some unique issues when provisioning cloud — and clients are changing, too.
  • Businessman reading cloud computing news
    Cloud Computing News: VMware, Celigo, Google Cloud, AWS Dominate the Week
    Find out what the vendors are up to this week and how partners are impacted.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Partner programs
    Commvault Adds New MSP Partner Program with Specific Pricing
  • Benefit, Plus Sign
    TBI, Avant Add New Cloud, Security Suppliers to Lineups
  • Refresh Icon
    SnapLogic Partners Get Program Revamp with New Focus on Specializations
  • clouds
    Nutanix Elevate Program Now Open to Service Providers Globally

Upcoming Events

View all

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Channel Partners Conference & Expo

March 11, 2024 - March 14, 2024

Galleries

View all

7 Channel People Making Waves This Week at AWS, Cisco, Snyk, CrowdStrike, More

June 9, 2023

Latest Channel M&A: ReliaQuest, IBM, Broadcom, Amplix, More

June 9, 2023

Images: Channel Partners Conference & Expo Best in Show Awards

June 9, 2023

Industry Perspectives

View all

Identity Is Increasingly Valuable – and Targeted

May 18, 2023

Gaining a Competitive Advantage through AV Managed Services

May 10, 2023

How to Build an Organization That Attracts and Retains Talent

May 1, 2023

Webinars

View all

From Problem to Profit: Mastering the Science of Selling Using Business Outcomes

May 9, 2023

Meet the 2023 Channel Futures Channel Influencers

April 13, 2023

DE&I Dialogue: How the Right DE&I Initiatives Can Propel Your Business

April 5, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode 124: Palo Alto Networks

Motus: Partners Grasping Mobile Workforce Management Opportunity

June 9, 2023

Coffee with Craig and James Episode No. 123: MartinWolf M&A Advisors, CP Expo Preview

April 24, 2023

UScellular Takes On Rivals with Partner Program Simplicity

April 21, 2023

Twitter

ChannelFutures

Channel people making waves include @mnair1, @George_Kurtz, @mike_at_vulcan, @jzoblin, @jpatel41 and more.… twitter.com/i/web/status/1…

June 9, 2023
ChannelFutures

.@motusdotcom wraps its #CPExpo experience, talks mobile workforce management opportunity in the channel.… twitter.com/i/web/status/1…

June 9, 2023
ChannelFutures

Find out why #companyculture is significant when planning a merger or #acquisition. dlvr.it/SqR4ks https://t.co/gAUxiEW4yE

June 9, 2023
ChannelFutures

Great conversation with @Tom_D_Evans of @PaloAltoNtwks talking #cybersecurity, channel, more.… twitter.com/i/web/status/1…

June 9, 2023
ChannelFutures

The latest channel M&A includes @ReliaQuest, @IBM, @Broadcom, @AmpliXIT and more. dlvr.it/SqQntD https://t.co/DektC1Xmz9

June 9, 2023
ChannelFutures

Find out why everyone is talking about generative AI and cloud in this exciting new article >>… twitter.com/i/web/status/1…

June 9, 2023
ChannelFutures

In just 4 days, #ChannelPartners will come together in #London for #ChannelEurope. Professionals from the IT & Tele… twitter.com/i/web/status/1…

June 9, 2023
ChannelFutures

Kicking off a multi-part series, get the inside scoop on what changes are taking pace in the channel. In this galle… twitter.com/i/web/status/1…

June 8, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X