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 Channel Futures

New/Changing Channel Programs


Shutterstock

Network monitoring

AppNeta Launches Global Alliances Program

  • Written by Edward Gately
  • February 23, 2021
AppNeta adds performance observability to its partners' existing solutions.

AppNeta, the network monitoring provider, has a new Global Alliances partner program for both global technology and regional solution providers.

The program helps partners meet their customers’ internet, cloud and SaaS transformation needs via AppNeta network monitoring.

AppNeta adds the critical – and often lacking – performance observability element to its partners’ existing solutions.

Furthermore, the company has appointed John Tewfik as its new director of global alliances. He will work with AppNeta’s global alliance partners on strategies that help them work better with customers. He’ll also create new revenue opportunities for partners.

Here’s our most recent list of important channel-program changes you should know.
AppNeta's John Tewfik

AppNeta’s John Tewfik

“We’ve had lots of success to date engaging and aligning with technology and solution providers who are positioned as part of the transformation strategy of modern enterprises,” he said. “We’ve already achieved many successes to date by driving differentiated, consultative value to both the enterprise and to our partner providers through the visibility AppNeta provides.”

Solving Visibility Challenges

AppNeta primarily focuses on remote users. It solves visibility challenges for the IT teams of the largest and most complex enterprises.

Enterprises face a major inflection point, Tewfik said.

“Users abruptly went remote en masse last spring,” he said. “And it remains to be seen how many of the work from anywhere skills and habits honed during the pandemic will stick around for the long haul.”

These factors drove AppNeta to rethink how it delivers network insights to enterprises, Tewfik said.

AppNeta’s has always been focused on helping enterprise IT teams solve their core challenges, he added. AppNeta can offer visibility into any cloud environment.

Customer, Partner Input Incorporated

AppNeta solicited input from enterprise customers and existing partners to build the program, Tewfik said.

“It didn’t take long for us to realize that we can reach a much broader enterprise audience when we partner with solution providers that are focused on a specific transformation project, whether that’s migrating to a new UCaaS or CCaaS solution, or overhauling from one CRM to another,” he said.

Solution and technology providers are continuously looking to enhance their offering with visibility, and intelligence/analytics, Tewfik said.

“Our partners (current and future) will lean on insight provided by AppNeta to bring this enhanced value and differentiated value to market,” he said.

Tags: VARs/SIs Analytics Cloud Networking New/Changing Channel Programs Sales & Marketing Strategy

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