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 Channel Futures

New/Changing Channel Programs


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Apiiro Unleashes First Partner Program for Cloud-Native Application Security

  • Written by Edward Gately
  • June 3, 2022
Apiiro has experienced "incredible" momentum since emerging from stealth.

Apiiro, a cloud-native application security provider, has launched its first partner program for technology, consulting and reseller partners.

The Apiiro Partner Program will help customers fix cloud-native application security risks faster. It equips partners with technical, sales and marketing support. That will help security teams and developers improve risk remediation with context across the software supply chain.

Partners like Alacrinet, Defy Security, Google Cloud, HashiCorp and Trace3 are joining the program. They’ll work together to help customers remediate cloud-native application risks across the software supply chain.

John Leon is Apiiro’s vice president of business development.

Apiiro's John Leon

Apiiro’s John Leon

“We’ve seen such a huge level of interest in customers expressing a need for identifying and remediating cloud-native application development risk across their entire software supply chain,” he said. “The ‘tip of the spear’ is that new technology consulting and reseller firms see an incredible need to align with the right, and often newer, technologies in order to meet the needs of securing the software supply chain.”

‘Incredible’ Momentum Since Emerging From Stealth

Apiiro has had “incredible” momentum with cloud-native application security since coming out of stealth in October 2020, Leon said.

“We wanted to embrace this momentum, and provide our partners and prospective partners with the means to engage with us in a way that allows them access to resources, support and an understanding of the technology in a scalable way,” he said. “We are committed to building our business with and through partners as we continue to grow into the future.”

Here’s our most recent list of important channel-program changes you should know.

Before launching the program, Apiiro had a three-month beta period with a few select partners, Leon said.

“We made key assets and resources available to them for feedback and input,” he said. “We added a deal registration component as well that has been tested and working well. While our program is new, we intend to innovate and mature with our partners just as we do with our award-winning technology that is being adopted across a number of verticals.”

Meeting Partners Globally

Apiiro is meeting with partners globally, Leon said.

“As called out by the U.S. president in an exec order, securing the software development process is mission critical to our nation and to every enterprise in the market,” he said. “The competitive advantage for Apiiro is in the form of enabling partners (consulting, VARs, tech vendor partnerships to start) with our solution in a scalable and partner-friendly manner. Through partnership is how we will succeed.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.
Tags: VARs/SIs Channel Chatter Cloud New/Changing Channel Programs Sales & Marketing Security Strategy

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