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Amazon Consulting, which has long served vendors in the IT channel, has rebranded as PartnerPath (that's www.partner-path.com). According to a statement from the company, "we still design, implement and automate channel and alliance models." So why the new name?
The VAR Guy
January 4, 2012
1 Min Read
partner-path
Amazon Consulting, which has long served vendors in the IT channel, has rebranded as PartnerPath (that’s www.partner-path.com). According to a statement from the company, “we still design, implement and automate channel and alliance models.” So why the new name? The VAR Guy has an educated hunch.Imagine if you built a well-respected consulting company but you needed to wage an SEO (search engine optimization) battle Amazon.com, Amazon Web Services and everything else Amazon.com. The VAR Guy suspects Amazon Consulting faced that difficult SEO battle everyday.
By changing names, PartherPath more directly communicates its focus on the IT channel while eliminating any SEO challenges vs. Amazon — the online retail giant. Plus all the familiar consultants at Amazon Consulting — er, PartnerPath — remain in place.
Solid move.
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