Service Provider Game Changers: Video and TelePresence
If you watch television or read the news, it is impossible to miss that video is becoming an increasingly common way to communicate and collaborate — evident through broadcasters like MSNBC (Rachel Maddow show), the 2010 FIFA World Cup South Africa, and popular TV shows such as NCIS, 24, CSI Miami and 30 Rock. But where do service providers and channel partners fit in? Here are some clues.
Let’s start with a stunning stat: InfoPro’s biannual networking survey indicates 66% of respondents (comprised of midsize enterprises and the Fortune 1000) say they plan to expand TelePresence to additional sites within their organization.
The study also indicates that 18 percent of enterprises have adopted TelePresence with cost reduction as the primary business objective, and 14 percent indicated that they plan to move to TelePresence within the next 12 months.
Since, globally, we continue to struggle to shake off the latest economic crisis, let’s assume “cost reduction as a primary business objective” will remain a popular objective for a long time from now.
What is in it for current network service providers?
How about this: For every $1 spent on video conferencing equipment, $3 are spent on network upgrades.
The opportunity for service providers to deliver managed services for this market space is a timely proposition. As businesses redefine the way they work, they’ll increasingly include video as a priority in their collaboration within the organizations as well as with partners, vendors and customers.
That’s where you enter the picture.
Jeff Spagnola is vice president of sales, Managed/Cloud Services for Cisco Service Provider market segment. Find more of Jeff’s insights here. Monthly guest blogs such as this one are part of The VAR Guy’s annual sponsorship