OnForce Seeks Chief Operating Officer
OnForce is seeking a chief operating officer to work closely with CEO Peter Cannone. The move comes amid a few changes at the online marketplace for VARs and solutions providers.
Among the recent changes: Senior VP of Marketing Maria Battaglia has left the company, as has a top person involved with product development, confirmed an OnForce representative. Both Battaglia and the product head continue to consult for the company, the representative added.
Meanwhile, CEO Peter Cannone says it’s “business as usual at OnForce.”
Facts and Figures
The OnForce online marketplace is an eBay of sorts for VARs and solutions providers. OnForce allows channel partners and service providers to bid on customer projects in the business and consumer markets across North America. OnForce.com saw its online transactions rise 15% in Q1 2010 vs. Q1 2009, Cannone noted. And for April 2010, transactions were up 20% vs. April 2009, Cannone added. He identified point-of-sale (POS) projects as a bright spot for many marketplace participants.
In recent months, OnForce has been building a range of relationships to potentially integrate with various MSP dashboards. One prime example includes a growing partnership with Autotask, the professional services automation (PSA) software provider that recently acquired VARStreet. The VAR Guy expects OnForce and Autotask to announce closer integration work within the next few weeks.
Still, there are signs that OnForce could face new, disruptive rivals in the months ahead. The reason: The VAR Guy has received phone calls recently from venture capitalists who are probing the IT services marketplace … looking for opportunities to potentially automate how VARs and solutions providers bid on service engagements.
Meanwhile, OnForce has had some turnover in the marketing and development area in recent years. Before Battaglia’s exit, former VP of marketing Matt Johnston joined uTest in December 2008. And former Senior VP of Marketing and Product Paul Nadjarian left OnForce in 2009. Nadjarian’s LinkedIn profile indicates that he’s “founder of a cool new consumer Internet company.”
Memo to Nadjarian: Tell The VAR Guy more…