N-able Sizes Up MSP Market
If you were to track managed services on the traditional technology adoption curve, where would you place them? Hmmm. Let’s ask an MSP platform provider.
The VAR Guy posed the question to N-able CEO Gavin Garbutt and marketing VP Bill Stewart. Interestingly, they answered from two perspectives: From the VAR/solutions provider standpoint, Garbutt placed managed services slightly up the front slope of the curve, on the cusp from early adopters toward an early majority. On the user/customer side, particularly among small and mid-sized businesses, he views the market as being extremely early, right at the beginning where, if you’re selling managed services, you need to tailor your pitch toward innovators.
It’s still very much a missionary sell,â€? Stewart added. That’s a good and a bad thing. The bad thing, if you’re used to just saying I’ve got 14 widgets and that’s how you sell, you’re not going to do very well. The good thing is, if you get it, you’re not going to have competition. If you can talk to your customers about business value, they’ve got nowhere else to look.
Garbutt and Stewart were spotted in the vicinity of The VAR Guy’s home base on a one-day whirlwind tour to talk about a new international push and to share the lowdown on a fairly significant product line enhancement coming soon. Stay tuned for more details on both fronts.
