Merchant Warehouse: Payment Solutions Provider Meets Partner Priorities
As the economy inches upward, retailers will likely be in the mode to refresh their point of sale solutions. Not by coincidence, Merchant Warehouse is looking to get the word out on their channel and provide more secure and smart payment options for partners to sell. Here’s the scoop…
I spoke to Jay Chaudhry, the new VP of business development for the VAR Channel at Merchant Warehouse, about his top priorities. His response:
“We’re reaching a new set of merchants and customers, bringing in partners and solutions [that fit] their solutions. We have short-, mid- and long-term goals on how to help partners, all [of them] about making life easy for all our partners and resellers.”
Part of that is making these payment solutions as secure as possible, along with complying to latest security standards, but also providing devices that are attractive to the end user. For instance: a payment solution that is smart enough to decide whether a card transaction is more cost-effective to be run as credit or debit. The merchant shouldn’t have to worry, about this, and that’s a key focus for these systems and their sale value. Uncomplicated solutions mean an easier sell for partners.
But what about partner benefits?
“All partners are treated equally regardless of business level. [But we’re] moving eventually to a more ROI based partnership. [In the] long term, going to a tiered model.
Resellers working with Merchant Warehouse also receive 50% residuals for merchants which a partner refers, and Merchant Warehouse guarantees that back to the partner or reseller. Right now, Merchant Warehouse has about 500 partners, and saw the need for maturation after the program became active about 4 years ago.
Why work with Merchant Warehouse? Chaudhry detailed that all partners are treated equally, whether they’re working with a mom and pop shop deal, or a million-dollar restaurant program, and of course, partner feedback is paramount.