Mist Systems, a Juniper company, on Tuesday introduced Mist Premium Analytics, a service that extends analytics across networking and business insights.

The service is the latest addition to Mist cloud services, such as Wi-Fi Assurance, Wired Assurance, Marvis Virtual Assistant, and on the engagement side, User Engagement and Asset Visibility.

“The new service adds analytics capability for both looking at the network as well as on the business side, looking at location,” Christian Gilby, director of product marketing at Mist, told Channel Futures.

Mist Systems’ Christian Gilby

Prior to this new product introduction, Mist offered basic analytics in its platform, but only allowed users to look at data for the last 30 days. Mist Premium Analytics extends that window to one year. The premium product also allows businesses to pull in third-party data.

“So, if a customer is deploying across a heterogeneous network where they may have some products from third-party vendors, this service allows them to consume that telemetry or metadata from those third-party systems and do reporting on it,” said Gilby.

Other features of the new analytics service:

“End-to-end network visibility into network, security and location behavior is traditionally both complex and costly because of disparate systems, organizational silos and the lack of an overarching intelligence engine to tie all the pieces together,” said Sudheer Matta, vice president of products at Juniper Mist. “With Mist Premium Analytics, we solve this challenge by taking data from numerous systems and turning it into actionable insights for better IT and business decisions.”

Another important new product feature is the ability to customize reports versus using prebuilt reports, as was previously available from Mist.

By leveraging Mist location services – either standalone or with complementary location technologies from Mist’s ecosystem of partners – Mist customers can improve business insights with customizable reporting and analytics that leverage location-based contextual information. This enables customers to better understand employee, shopper and guest behavior, as well as understand process workflows.

Here are some examples of real-world applications: improving shopper engagement to boost experience and revenue; understanding the traffic flow of customers in a venue; optimizing sales associate allocation based on historical shopper/guest traffic pattern trend; streamlining workflows in a manufacturing plant; understanding the return on marketing spend in retail environments; and understanding space utilization of employees in a campus or building.

Mist’s Premium Analytics service will be available from Mist VARs and MSPs beginning April 1.