Channel Security Vendor Rebrands to Offer Managed SD-WAN Thinkstock

Channel Security Vendor Now Offering Managed SD-WAN

OmniNET – formerly known as MyDigitalShield – aims to enable IT services providers to offer secure, optimized and affordable software defined wide area networks.

The day is quickly approaching when traditional broadband Internet connections will no longer be adequate for networks of modern organizations.

Increasingly, the exploding data needs of those organizations is stoking demand for more efficient networking solutions, like Software Defined Wide Area Networks (SD-WAN).

Enabling IT services providers to offer secure, optimized and affordable SD-WAN is at the heart of the newly rebranded OmniNET, which is positioning itself to capitalize on an anticipated wave of network transformation.

“Everything we do, all of that relies on your Internet connection,” founder and CEO Andrew Bagrin said. “That Internet connection is usually broadband and it’s usually extremely poor quality.

“All of the technologies that MSPs are using to enhance their clients’ businesses…it’s all running on a dirty, unreliable Internet connection.”

SD-WAN allows distributed organizations to use commercially available Internet connections instead of pricier T1 and MPLS links, resulting in improved network performance and lower costs.

OmniNET – formerly known as MyDigitalShield – began as an enterprise security software vendor, targeting small business.

But as the company expanded its product line, Bagrin wanted a name that more accurately reflected the broader offerings.

“We evolved that into an omnipresent network architecture,” he said. “It became this omniscient, omnipresent unified threat management (UTM). This ‘omni’ thing kept coming up.”

Indeed, a new report by Research and Markets projects that the global network transformation market – to include software defined networks, other virtualization, and related managed and professional services – will grow from about $6 billion this year to nearly $67 billion by 2022.

That growth will be driven by an “increase in the adoption of BYOD policy, rise in adoption of ITaaS and virtualization, and the collaborations among market players for the development and promotion of next-generation networking solutions,” the report states.

OmniNET executives believe the firm’s experience as a channel security vendor gives them a leg up on other SD-WAN competitors, particularly as it relates to managed services providers.

“Besides them not being channel friendly, the big problem that they have is they do networking and they do zero security,” Bagrin said. “They’re now trying to partner to fill the security gap.”

As a result, many of those companies look to filter out threats after they’ve already reached the network.

“You’ve polluted your entire Internet connection before you’ve had a chance to filter it,” he said.  

“We provide clean Internet because we filter all of that in the cloud and the data center,” Bagrin explained. “Once we clean that Internet connection, then we optimize it.”

OmniNET offers a “bring your own gateway” package, but the most comprehensive service, OmniWAN, requires customers to buy a gateway device.

After that, users pay a monthly subscription fee.

There is no other upfront cost.

The more robust a company’s network and data demands, the more noticeable the improved Internet connection becomes.

Bagrin anticipates that in the near future, organizations of all types and sizes are going to demand much more from their network connections.

“It’s just going to be something that everybody needs to have,” the CEO said.


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