Astaro Gets Channel-Centric
Astaro, the Unified Threat Management company we’ve come to know over the past few months, is looking to beef up it’s channel strategy. For 2010 Astaro is looking is to implement some new growth strategies and they’re feeling pretty optimistic. Here’s the run down…
Always trying to strengthen the company -partner connection, a few steps have been taken for ‘anticipated’ growth in 2010. Significantly, Astaro notes that there are three internal teams: Partner development, license renewals and new sales.
The partner development team will work with existing partners, helping them out with creating training sessions, marketing and PR along with expanding the reach of partners with a ‘partner community’ and recruiting new partners.
Team two, license renewal, will be working to “maintain consistent communications with partners and the customer base to help partners capitalize on renewal opportunities.” More simply, they’ll be focusing on a steady flow of growth and work for the partner.
Lastly, the new sales team will be doing just that: unfurling new sales opportunities for the Astaro partner community by hunting down prospective customers.
“With an anticipated 30% – 50% increase in our partner community over the next year it became apparent during our 2010 planning process we had to make some changes to prepare for our expected growth,” said David Rogers, Vice President Americas, Astaro Corporation.
That’s a huge amount. It’d be interesting to know where this is coming from, but the press release doesn’t say. But Astaro does say that they’ve invested in a series of partner “road shows” for the first part of 2010. The idea is to educate partners and potential partners on Astaro’s roadmap, show off new security tech via demonstrations and enable Astaro partners to network and mingle. Astaro also hinted at unveiling some new products on their travels as well.
We’ll be looking to hear what partners are saying if they attend a concert on Astaro’s “tour”.