365 Data Centers is making some big changes with the launch of its new corporate identity and the introduction of 365 Quick Start, a solution bundle that marks the company’s first step toward simplifying the data center for its small and medium (SMB) business partners and the channel. The company said it is looking to eliminate the barriers to entry that typically stop SMBs from utilizing data center access by mitigating risks for partners looking to take advantage of hybrid cloud environments.

Formerly known as 365 Main, 365 Data Centers will focus a majority of its attention on serving SMBs, telecom carriers and cloud service providers through its 17 data center facilities in the United States, according to the press release. The company plans on addressing the need for highly reliable physical data center services with commitment-free contract terms.

To jumpstart its new business model, 365 has hired industry veterans John Scanlon as CEO and Keao Caindec as chief marketing officer. Scanlon and Caindec have a history of working together, with their most recent collaboration helping to drive business in fellow telecom service providers MCI, Internap and Yipes.

“365 Data Centers’ new direction reflects our broader mission of helping SMBs grow their businesses by making data center colocation services easier and more accessible than ever before,” said Scanlon in a prepared statement. “We are reinventing the customer experience into one that fully meets their needs and reflects the way business is done in the rest of the technology realm. 365 Quick Start is our first proof point of that. SMBs want to take gradual steps into the cloud and we are dedicated to supporting them with local presence and national reach, providing services that facilitate a hybrid cloud-like model.”

SMB users also will have access to 365 Quick Start, a pay-for-use colocation service designed to leverage the company’s data center facilities located throughout the United States. 365 Quick Start provides online signup, downtown data center locations and commitment-free terms to make the entire process easier for its partners, the company noted.

“We believe the highly connected data center is key to accelerating business growth on a local level, and we are making a commitment to work with the communities and cities to support these businesses that fuel economic development and make up the growing tech hubs where innovation is born,” said Scanlon. “Our data centers are primarily located in growing technology hubs where SMBs tend to incubate so not only will the businesses sustain growth, the geographic regions will, too.”