WhiteHat Security on Tuesday unveiled its new Partnership Program with knowledge, tools and further competencies in DevSecOps aimed at rapid profit growth.

Because the program allows partners to build out an application security practice quickly, they are able to realize “strong gross profits in a short time period,” according to the company. The program includes support across the entire sales cycle, from education and training, to marketing and post-sales support.

John Atkinson, WhiteHat’s vice president of partnerships, tells us his company wanted to create a program that would better map out its DevSecOps offerings to its partners and how they run their businesses.

WhiteHat’s John Atkinson

“This includes recasting our channel managers as ‘partner business managers,’ and equipping them with the tools required to help out partners build a vibrant business around our solutions,” he said. “We wanted to be even more prescriptive to enable our partners to drive business across the buyer’s journey providing our premier partner tools and programs to drive significant gross profits.”

WhiteHat is often approached by customers who need help with the security or “sec” in DevSecOps, Atkinson said. Its partners, particularly the Level 2 and Level 3 partners, are being recruited to help address this need for its customers, he said.

“MSPs and MSSPs are increasingly being asked not just to identify, but to mitigate or remediate vulnerabilities that are identified by our dymanic application security testing (DAST), static application security testing (SAST) and mobile solutions,” he said. “Leveraging our partnerships with companies like F5 Networks, Imperva and Fortinet, we are seeing managed service providers offering ‘closed loop’ vulnerability management to their customers — dropping the time to mitigate a vulnerability to hours instead of days or weeks.”

The WhiteHat Security Partnership Program is structured in three partner levels:

WhiteHat partners also have access to a comprehensive partner portal where they can access information in one place, including sales and marketing tools, sales opportunities, leads and communications from their WhiteHat partnership team.

“As an integrator that has enjoyed a long relationship with WhiteHat, Mission Critical Systems can attest to the benefits of being a WhiteHat partner — most importantly, helping us provide more value to our customers,” said Dave Doebler, Mission Critical Systems’ director of sales. “We have no doubt that WhiteHat’s new partnership program will provide even stronger support for companies looking to enhance their DevSecOps capabilities in order to grow their business.”