https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

MSSP Insider


Shutterstock

Updating

SonicWall to Launch Updated Partner, MSSP Programs

  • Written by Edward Gately
  • September 30, 2019
SonicWall partners today are more focused on specific verticals.

Cybersecurity company SonicWall plans to launch updated partner and MSSP programs in response to changes in partner specification.

The SecureFirst Partner Program includes more than 430 partners completing the prerequisite training and receiving discounts across SonicWall‘s three product lines. SecureFirst includes the Partner Enabled Services Program, the MSSP Partner Program and SonicWall Technology Alliance Partners.

The SecureFirst update is targeted to launch in the first quarter of 2020, and the MSSP program update is targeted to launch at the end of this coming November.

Jerry Avila, SonicWall’s executive director of sales and partner enablement, tells us partners in the past were very horizontal in their skills and selling across verticals, while today’s partners are more focused on specific verticals such as retail, public sector and higher education.

SonicWall's Jerry Avila

SonicWall’s Jerry Avila

“To help with this, we’ve created a set of training on specified product lines,” he said. “For the partners that participate and complete the program, we provide them with a discount. Ultimately, we wanted to align with industry standards and incorporate all of the feedback we received from our partners to ensure we have a world-class program. Knowing that partners today need a deeper expertise in vendor products, we’ve made the goal of this program to help our partners better understand our portfolio. By creating a mix of prerequisites that provide an overview of product differentiators, product features and helpful tips on how to sell specific products, we’ve helped our partners understand the products, earn more money and discounts by completing the training.”

With SecureFirst, SonicWall will be streamlining the requirements to ensure partners can meet compliance and to enable the partners to better represent the company’s platform and products, Avila said. MSSP will be updated primarily to ensure that it is aligned to what is out there in the market, he said.

“The goal is to ensure we capture our fair share of the market revenue,” he said. “We take end user feedback very seriously as it impacts how we reframe the programs. For example, to help our partners successfully make a transition away from the traditional resell model, we’ve started to provide new programs that are more product-centric so our partners can become experts in all of our solutions.”

SonicWall recently launched a program consisting of “easily digestible sprints,” which are 10- to 15-minute training sessions that talk about the product, what the sales teams need to know about the industry and product, and how to sell the product, Avila said.

“With all the other complexities in the market impacting our partners sales, this helps to enable them to individualize our solutions to each of its customers based on its complex security needs,” he said.

SonicWall’s breach detection and prevention solutions secure more than 1 million networks, and their emails, applications and data, in more than 215 countries and territories.

Tags: MSPs Business of Security MSSP Insider Network Training and Policies

Related


  • Magnifying glass focused on the word exposed
    Despite Drop in Data Breaches, Exposed Records Jump in 2020
    Health care was the most victimized sector last year, accounting for 12.3% of reported breaches.
  • Cybersecurity Roundup
    Insured Losses from SolarWinds Hack Mount, But Could Be Worse
    The cost of breaches keeps going up at a rate faster than revenue growth for many companies.
  • Security breach
    With SolarWinds Breach, ‘The Hackers Aren’t the Problem’
    Find out who, instead, is the problem and how MSSPs must fix their own, and clients', IT environments now.
  • Risk, Threat, Vulnerability Assessment
    Tenable Research: Publicly Known Vulnerabilities Increased in 2020
    Ransomware was by far the most popular attack vector in 2020.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Beyond SolarWinds, Russian Hackers Target Austin, Texas
  • How FortiSOAR Can Help MSSPs Provide Differentiated Service Portfolios
  • Barracuda Researchers Say Hackers Know Their Targets, Getting Smarter
  • Is It Time to Switch Your RMM and PSA?

Galleries

View all

New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon

January 11, 2021

Industry Perspectives

View all

The Importance of Being Security-Centric

January 22, 2021

Cyberattacks: Threat Hunters Conquer Unpredictability with 3 Measures

January 21, 2021

The Right Data Migration Tool Helps Schools Move to Cloud During COVID Crisis

January 19, 2021

Webinars

View all

Your Network Perimeter Has Changed

February 18, 2021

In Case of Emergency: The Importance of Proactive Critical Event Management

February 23, 2021

How Managed Hosting Providers Thrive with the Alternative Cloud

February 24, 2021

White Papers

View all

Product Brief: Kaseya VSA Integrated Workflows with BMS and IT Glue

January 26, 2021

Why Subscription Business Model

January 15, 2021

The Ultimate MSP Guide to Sales Efficiency

January 14, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

Product Brief: Kaseya VSA Integrated Workflows with BMS and IT Glue dlvr.it/RrPJWz https://t.co/qFvS3o0XIZ

January 26, 2021
ChannelFutures

.@SaaSAlerts_hires @KaseyaCorp vet as new CEO. #MSP #cybersecurity dlvr.it/RrNyQx https://t.co/XzKxQbmrhr

January 26, 2021
ChannelFutures

.@untangle_inc partners say #cybersecurity spending will increase this year due to media coverage of cyberattacks.… twitter.com/i/web/status/1…

January 26, 2021
ChannelFutures

Native @MicrosoftTeams integration coming to @SAP apps. dlvr.it/RrKz34 https://t.co/tM7SQaaOHl

January 26, 2021
ChannelFutures

#Biden, @CompTIA both launch big #cybersecurity efforts (separately). dlvr.it/RrKr54 https://t.co/hXEw2CGUMZ

January 25, 2021
ChannelFutures

.@HPE appoints new head of worldwide distribution. #cloud dlvr.it/RrKJLT https://t.co/FW0OUTDJFF

January 25, 2021
ChannelFutures

Following its acquisition of SAP specialist Pioneer B1, new @SapphireSystems GM reveals "buy and build" growth stra… twitter.com/i/web/status/1…

January 25, 2021
ChannelFutures

.@exabeam, @VulcanCyber, @ntti3, @Vectra_AI, @Lookout and @valtixinc give high marks to @POTUS' federal… twitter.com/i/web/status/1…

January 22, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X