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KnowBe4: M&A Helping with Global Expansion

  • Written by Edward Gately
  • May 9, 2019
KnowBe4 said it's operating in a "vastly untapped" market.

… insert any instability anywhere, or anything that would cause the stack to suffer or a customer to suffer. So we’re spending a lot of time and focused effort ensuring that the code base is lean and is stable, that the infrastructure and support systems are stable, reliable and sustainable over time, and just making sure that everything there is rock solid. It has been, but with the explosive growth, we want to make sure that we’re positioning for that next level, too. That’s all non-sexy, under-the-cover stuff. And then there [are] other acquisitions coming and a ton of new content that we’re working on.

CF: What’s your global reach and are there areas where you’re wanting to expand into?

PC: KnowBe4 is in eight countries currently. We have offices in the United States and the Netherlands, and York in the United Kingdom, Dubai and Singapore coming online, and Australia, South Africa and Brazil. And then if we had to look at where the most global opportunity is coming, it’s kind of the emerging APAC region. We are positioned well there with the offices we’re bringing online in Australia, Dubai and Singapore. But if you start to think about the market opportunity in China and Japan, where we really have to understand the culture and go in right … and the amount of good that can be done by doing it right in those areas, it’s hard to overstate what we could do as a company. So I think that we will be thinking about those types of moves, but probably too early to say that we’re going to do anything like that or not. But when we do it, we’ll do it right.

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