Cybersecurity startup Jask on Thursday unveiled its rebranded and enhanced partner program that’s now global.

The enhancements to its Momentum partner program are designed to encourage more rapid expansion in 2019 by ensuring partners have the tools and incentives they need to be successful. The company recruited 31 new partners and reached 83 new deal registrations in 2018.

Momentum also includes a new MSSP program with global partners including Cyberseer and Secrutiny, and U.S. partners including Dark Rhino and CyberWatch. MSSP partners will receive training to provide Tier 1 and Tier 2 support to their customers, and direct access to Jask for Tier 3.

Jessica Couto, Jask’s vice president of worldwide channels, tells us as her company continues to grow and develop, “we wanted to enhance the program with additional benefits and rewards for partners.”

Jask’s Jessica Couto

“Additionally, some of our program elements truly raise Jask above just about all of the other programs in the industry,” she said. “Combined with the years of channel experience available within Jask, we did spend time with our partner owners and executives for their feedback and input. They confirmed the revamped program would benefit them.”

Momentum offers a “protected” status when Jask finds an opportunity, but the partner provides clear value with the opportunity by blocking competition, providing account intelligence or having contracts or procurement in place. Under protected status, the partner’s discount off of the manufacturer’s suggested retail price will be larger.

Jask also has added rebates and a tool to help partners close deals regardless of the situation with customer procurement. And a new, incentive-based program through Wishlist Rewards is available to Jask resellers, allowing them to earn rewards of their choice such as gift cards or experiences when they broker introductions.

“The program does eliminate issues for our partners,” Couto said. “There is increased activity where, during procurement, the partner may be put into a position which only we can help them avoid. This program now enables us to ensure they are compensated for their partnership.”

Momentum also includes sales and support incentives, marketing, technical sales and training certifications, deal registration, and enhanced documentation and communications.

“MSSPs are in need of a solution like Jask as much as (if not more than) a single customer since they are managing numerous customers’ IT environments,” Couto said. “Everyone, including MSSPs, is experiencing the lack of available security operations center (SOC) analysts and is seeking to do more with accurate precision, less time and with the people they do have. MSSPs can now scale to take on more customers without having to continuously hire a body for every new customer, thus increasing their profit and manpower.”

“When looking for strategic partnerships, one consideration is whether those companies fill important gaps for our customers’ security infrastructure to ensure that their data is protected with the best products and solutions available,” said Steve Duncan, president of Jask partner Cyber Watch Systems. “Jask’s ASOC platform goes above and beyond existing security information and event management (SIEM) solutions today. It also helps our clients extract more value from other solutions they have already deployed. The icing on the cake is Jask’s partner program. The new selling tools and incentives keep us informed on the latest developments with the industry, and with their technology and the incentives are ensuring we are profitable in our partnership.”