Coronet Unveils New MSP Program to Help SMB Customers
Through the expansion of its existing channel partner program, Coronet will allow MSPs to service their SMB customers with enterprise-grade protections while “benefiting from low cost of operation and recurring revenue,” the company said.
Dror Liwer, Coronet’s co-founder and CISO, tells us while working with a few MSPs, “we saw a rising demand in the industry, and decided to create a program that is tailored to MSPs from a training, support, sales and marketing perspective.”
The MSP program is designed to offer opportunities for MSPs and MSSPs looking to increase their security capabilities, he said.
“We saw that while most MSPs service small to mid[size] businesses, service providers could not establish a security offering because it was too expensive, too labor intensive and, as such, not economically viable for the MSP,” Liwer said. “With this offering, an MSP can easily provide superb security coverage to SMBs without investing in infrastructure and integration, and ultimately generate excellent margins.”
By adopting Coronet, MSPs can provide security as a service that not only identifies risks, but automatically mitigates them, the company said. This minimizes the need for human intervention for both MSP security teams and their customers that use vulnerable cloud apps such as G-Suite, Dropbox, Slack and Microsoft Office 365, it said.
Program benefits include: greater margins; “responsible and proactive” customer service; a “quick” on-boarding process for both MSPs and their customers; built-in integration to SaaS applications such as Dropbox, Office365, and Google G-Suite; and configuration with best practices, including regulatory and cyber insurance requirements.
“We received a lot of feedback regarding the materials the MSPs need from us, the kind of sales support they need, and the specific training they are looking for,” Liwer said. “Coronet sells 80 percent through channels. Currently our channels are SaaS providers, OEMs, insurance providers and other security companies. We see MSPs as a strategic addition to our channel strategy.”
Led by Len Crosson, Coronet’s chief revenue officer, the MSP program already has secured partnerships with MSPs Optiv, SHI, Chorus Communications, Zog and Redington, among others.
“Coronet made comprehensive cybersecurity for SMBs possible by offering a simple, affordable and fully integrated solution,” said Mat Zoglio, Zog‘s CEO. “We are looking forward to expanding our services by delivering enterprise grade cybersecurity for businesses of any size with Coronet.”
Last year, Coronet increased its monthly active user count from 300,000 to 2.5 million, equating to 733% year-over-year growth.
MarketsandMarkets expects the global managed security services market to reach nearly $48 billion by 2023.