Centrify, a provider of cloud-ready zero trust privilege to secure enterprises, has launched a new partner program designed to work with partners to better help organizations stop privileged access abuse, the leading cause of data breaches.

The Centrify P.E.A.K. (Profitability, Engagement, Accelerated go-to-market and Knowledge) Performance partner program includes a maximized discount structure, engagement and support tools, marketing campaigns and modern training modules to help partners providing Centrify Zero Trust Privilege services.

John Andrews, Centrify’s vice president of worldwide channels, tells us P.E.A.K Performance is a “brand-new program aligned to our corporate repositioning as the market leader in cloud-ready zero-trust privilege.”

Centrify’s John Andrews

“Our previous Partner Connect Program had been running for many years, and although we had refreshed it there was a real drive to build out a new program and all of the partner-facing components that reflected who Centrify are as a company now and how we relate to and support our partner community,” he said. “Specifically, we found a huge gap in our ability to enable partners in certain areas, and now with our comprehensive online learning paths in Centrify University, we have delivered some incredible tools to educate our partners in not only product positioning but in areas where we really fell s

hort before, such as competitive positioning, pricing and entitlement, maturity models and delivery of professional services.”

Centrify also has expanded its team to support strategic partners and global system integrators, who now can choose from three new tiers in the partner program to select the level that is best for them:

“As a cloud-first architecture vendor, we are perfectly positioned to work with MSSPs and MSPs due to the ease of which we can spin up tenants, ease of deployment, simplicity of management and meeting the feature set requirements of these partners,” Andrews said. “All of those attributes should really make us a go-to choice in the market for this type of deployment model. Add to that our AWS marketplace along with private-bid and public-bid capabilities, and this puts us in a really advantageous position for any managed service provider.”

The partner program also is supported by a new global distributor, Tech Data. Centrify Zero Trust Privilege services are a “powerful” addition to Tech Data’s security portfolio, enabling an extensive reseller partner network that can leverage extensive technical, marketing and credit services, according to Centrify.