Becrypt, the endpoint cybersecurity software provider, has launched a new single-tier go-to-market channel strategy for its Disk Protect family of products.

Becrypt already has a single-tier approach in place to sell Paradox, its security-focused operating system. Bernard Parsons, Becrypt’s CEO, tells us this channel strategy proved successful for that product.

Becrypt’s Bernard Parsons

“Therefore it made sense to mirror the same approach across both its product lines to ensure consistency, making it easier for resellers and partners to sell both product families,” he said. “This is in no way a reflection on its distribution partners, with whom Becrypt has a very good relationship — just a simplification of its route to market.”

This strategy change will allow Becrypt to solidify its relationship with existing partners and identify new ones, investing in a small group of partners who have the capability to adapt to market changes and sell all products, not just one, Parsons said.

“As the company changes and moves increasingly towards a SaaS model, it requires partners who can support this transition,” he said. “So yes, it will give Becrypt a competitive advantage as it gets closer to both its partners and customers.”

This new approach will help Becrypt better understand partners’ requirements, feedback and pain points, while also delivering a more streamlined service, Parsons said. Also, it will avoid any confusion with partners, he added.

Becrypt said it has increased its internal resources in order to build strong ties with its partner community.

There are three variants of Becrypt’s Disk Protect encryption software. The Disk Protect Suite is aimed at SMBs, while support for government customers is maintained with Disk Protect CPA and DPE SK.

Paradox optimizes end-user device strategies in terms of cost, security and flexibility for end-user environments that access cloud or online applications.