https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2023 MSP 501 Application
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2023 MSP 501 Application
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

MSSP Insider


Shutterstock

Gambling, All In

Arctic Wolf Goes All In on Channel

  • Written by Edward Gately
  • May 16, 2019
The move enables Arctic Wolf partners to grow their security practices.

Arctic Wolf Networks has switched to a 100% channel strategy to provide its entire portfolio of services and products only through its U.S. and Canadian channel partners.

The SOC-as-a-service company has invested in growing its channel team to support partners. It also has developed a new partner portal, providing go-to-market demand support and on-demand training, creating a distribution offering, and formalizing deal registration and opportunity management.

Arctic Wolf's Will Briggs

Arctic Wolf’s Will Briggs

Will Briggs, Arctic Wolf‘s director of channel sales, tells us his company previously had a “channel first” strategy, and this announcement “moves us to 100% channel to accelerate Arctic Wolf’s business and strengthen our commitment to our partner community.”

“Looking at the business and talking to our partner community, we saw that going 100% channel would help us grow faster,” he said. “Partners told us loud and clear that it would be advantageous to both the partner community and Arctic Wolf.”

The move enables Arctic Wolf partners to grow their security practices and “answer the customer’s question, ‘Am I safe?,'” Briggs said.

“The partnership with Arctic Wolf enables channel partners to provide associated services (penetration testing and so on) and uncover additional opportunities as the channel and Arctic Wolf help customers uncover security weaknesses,” he said. “This move reassures our partner community that the managed detection and response (MDR) opportunities and managed risk (vulnerability assessment) market is hot and only continues to grow exponentially.”

For a lot of Arctic Wolf partners, this is a net-new revenue stream, and it opens the door to additional security products and services, Briggs said.

“Our partner community is actively acquiring new customers and new spend by engaging with Arctic Wolf,” he said.

Arctic Wolf has about 800 customers and 300 active partners. It offers CyberSOC for cybersecurity managed detection and response.

Nick Schneider, Arctic Wolf’s chief revenue officer, said the move will allow partners to “become a true extension of our team and our team an extension of theirs.”

Tags: MSPs Business of Security MSSP Insider Network Security

Most Recent


  • Trophy
    Channel Partner Awards: SolarWinds, GoTo, Darktrace, Juniper Networks, IGEL, More
    Schneider Electric, Varonis and more also handed out awards.
  • Doubling down
    The Gately Report: Huntress to Double Down on MSP Partner Investment
    A massive health care industry data breach remained under wraps for nearly a year.
  • Making Waves
    8 Channel People Making Waves This Week at T-Mobile, Kaseya, Google Cloud, Atlassian, More
    How much did Ryan Reynolds actually come away with from the T-Mobile-Mint Mobile deal?
  • Money Growth
    10 Findings from Channel Futures' MSP Quarterly Survey: Profit Outlook Positive Despite Macro Challenges
    Cybersecurity grew significantly among MSPs, but AI adoption didn't grow as much as one expert expected.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Security Vulnerability
    Older Fortinet Vulnerabilities Lead to Attack on Local Government Office
  • Threats
    Cybersecurity and Threat Protection: MSSPs, Get Your Advice Here
  • DevSecOps
    ServiceNow, Microsoft Set to Deliver Broad SecOps Integration
  • Dunce Cap Businessman
    Tired of MSSPs ‘Failing,’ Nuspire Debuts Platform to Combat Cyberattacks

Upcoming Events

View all

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Galleries

View all

Channel Partner Awards: SolarWinds, GoTo, Darktrace, Juniper Networks, IGEL, More

March 21, 2023

Vernick, Jones Join Upstack Leadership Team, Reject ‘Roll-Up’ Stereotype

March 21, 2023

VMware Partner Connect Now in Full Swing Worldwide

March 20, 2023

Industry Perspectives

View all

10 Strategic Smart Enterprise Drivers for 2023

March 16, 2023

Does Your Company Have a Virtual Water Cooler?

March 13, 2023

How Hybrid Work Poses Major Cybersecurity Risks

March 1, 2023

Webinars

View all

Equipping the Hybrid Workforce: What It Takes to Execute

March 28, 2023

Give Customers the Power: How MSPs Can Leverage Cloud Choice

April 4, 2023

DE&I Dialogue: How the Right DE&I Initiatives Can Propel Your Business

April 5, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Real-Life M&A: Advice for a Successful Channel Deal

Coffee with Craig and James Episode 120: Ronnell Richards

March 3, 2023

XDR Technology: Latest Breakthroughs, How to Talk to Customers

March 1, 2023

Coffee with Craig and James Episode 119: Alliance of Channel Women

February 22, 2023

Twitter

ChannelFutures

Upstack's newest CX leaders say their appointment is a sign of Upstack's agent-friendliness. dlvr.it/SlDvMV https://t.co/srsiKpzJ7K

March 21, 2023
ChannelFutures

With the @awscloud Migration Competency, @IngramMicroInc will help partners to “accelerate the customer cloud adopt… twitter.com/i/web/status/1…

March 21, 2023
ChannelFutures

.@HPE acquiring @OpsRamp to add capabilities to @HPE_GreenLake. #cloud dlvr.it/SlCFz9

March 20, 2023
ChannelFutures

The relationship between technology advisor (agent) firms, technology service distributors (TSDs) and suppliers is… twitter.com/i/web/status/1…

March 20, 2023
ChannelFutures

.@citrix channel marketing exec Tricia Atkinson is joining @Equinix to lead global partner #marketing.… twitter.com/i/web/status/1…

March 20, 2023
ChannelFutures

.@bizITsolutions announced a partnership with New Charter Technologies. dlvr.it/SlBh09 https://t.co/xpqbQcKC6y

March 20, 2023
ChannelFutures

.@VMware has finalized #PartnerConnect and plans to keep it as-is (minus simplification changes) for years to come.… twitter.com/i/web/status/1…

March 20, 2023
ChannelFutures

Our latest #GatelyReport includes a Q&A with @HuntressLabs, massive ILS #databreach, new @SECGov cyber proposal,… twitter.com/i/web/status/1…

March 20, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X