Ulistic, MSP Leads: Partnership Offers Business Development Services

Ulistic, MSP Leads: Partnership Offers Business Development Services

Marketing and sales. Those are the two biggest challenges facing manage managed services providers. In response Ulistic and MSP Leads are partnering up to assist MSPs. Ulistic is a Calgary-based MSP marketing, consulting and web design specialist. MSP Leads is a telemarketing firm based in Waikesha, Wis., that assists MSPs with sales lead generation. Here's a look at the relationship.

MSP Leads is a fairly new name to the managed services market. The company launched its lead generation program for U.S.-based MSPs about a week ago. Founder Chris Wiser is a MSP veteran, however, and it sounds like MSP Leads is building relationships with NCS Virtual Helpdesk, Pronto Marketing, Robin Robins and Zenith InfoTech.

Meanwhile, Ulistic -- owned by former solutions provider Stuart Crawford -- has also been striving to expand its reach. By partnering up with MSP Leads, Crawford says: "The strength of one is now going to be doubled and [we'll] provide twice the options that each of us could offer individually. You couldn't ask for more." Ulistic also recently expanded its marketing services to Australia.

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