CEO Gary Pica and the TruMethods team never seem to stand still. Indeed, TruMethods, which focuses on managed services sales training, is preparing to host a Winner's Circle event later this month in February. Here's the update.
The Winner's Circle program launched in January with three groups, and the first in-person meeting will take place at the end of February in Philadelphia. The Winner's Circle effort consists of weekly accountability calls, three in-person meetings each year and more access to the TruMethods team. It's designed for clients that have already gone through the company's Formula Won program, which comes in two flavors:
- The first is the Formula Won Starter Kit. It includes tips on packaging, pricing and delivery, sales process and strategy, performance tracking, and leadership training.
- Next comes Formula Won Growth Tracks, featuring daily audio messages, virtual sales meetings, monthly success webinars and quarterly business review webinars. All of the services are designed to cover what Pica says are the two main questions that TruMethods asks every client when they begin using their service.
"Before they increase sales, they have to understand how pricing and packaging effects their margins," said Pica, who gained notoriety in the consulting space after selling his managed services business to mindSHIFT Technologies. "They have to learn how to become more attractive to clients."
Other than the webinars, TruMethods has set up an online forum through which its clients can answer each others' questions and share successful strategies. Over 60 percent of the company's members participate in the forums. The company is also working on a new coaching program specifically for companies with inside sales and telemarketing teams. That service is scheduled to launch in the second quarter of this fiscal year.
"We're changing businesses and changing lives in the industry. When people ask what our goal is, that's exactly what we're trying to do," said Pica.
No doubt, the managed services industry and IT channel are filled with business, technology and sales coaches. We'll be taking a closer look at many of the coaching options for MSPs in the weeks ahead.
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