After we unveil the second-annual MSPmentor 100 list on a Webcast today (there’s still time to register), I expect hundreds of managed service providers to ask me one key question: “Why wasn’t my company on the list?” Here’s how I’ll reply.

First, I’ll supply more information. If your company participated in our MSPmentor 100 survey but didn’t land on the final MSPmentor 100 list:

Second, I’ll point out that our research is unbiased and the list isn’t sponsored. (Full disclosure: Nimsoft is sponsoring today’s Webcast to announce the list and explore some best practices among top MSPs.)

Unlike many media-driven lists, the MSPmentor 100 is not a popularity contest. The list and research report are based on reader-supplied data points. Our survey methodology (measuring managed services revenue, dollar and percentage growth, devices managed and so on) ensures small, midsize and large MSPs are represented on the list.

We explain our methodology in the complete MSPmentor 100 report (available for free at 7:00 p.m. eastern from our Resource Center, with a preview on today’s Webcast).

Perfect? Not Quite

Third, I’ll concede that our MSPmentor 100 list/research has some flaws. In fact, we actually mention the flaws in the complete research report. (Have you ever seen Gartner do that?)

I’ll also concede the weaknesses here:

Have you spotted other strengths and weaknesses in our research? We welcome your thoughts and constructive criticism. But before you weigh in please take the time to actually read the complete MSPmentor 100 report (available at 7:00 p.m. eastern, with a preview on today’s Webcast).

Then feel free to tell us where we hit — and missed — the mark.

MSPmentor is updated multiple times daily. Don’t miss a single post. Subscribe to our Enewsletter, RSS and Twitter feeds and Resource Center.