Three Tips to Avoid Being an Anti-Social MSP
As a Managed Service Provider (MSP), do you engage with your customers on social media platforms? If you’re not sure, it may be time to get off your soapbox.
Many MSPs have social media accounts, but that doesn’t mean they are using their accounts effectively. In fact, many MSPs are not being very social at all; those that are not being social shall remain nameless — for now. Instead of promoting their products through sociological methods, MSPs are falling victim to the fatal soapbox fallacy.
Social media platforms are not ONLY used as another way to distribute your press releases — There is nothing wrong with promoting your press releases through your social media accounts, but do so wisely. The average customer is not a journalist, and is not interested in reading a press release. Instead, users want to read a story that engages their interest.
Users DON’T follow you to learn more about your solutions — Your customers follow you to learn more about how you can help them, which does not necessarily mean you should throw your solutions at their problems. Take a step back, and provide them with free tips and tricks. Assist them with information that your competitor is not.
Always update your feeds — Nothing is worse than a social media account that hasn’t been updated. If you provide your followers with fresh and engaging content, they will be back for more. Just like you want your business sign to be seen from the highway, you want users to see your brand in their feeds.