Social Media Marketing: MSPs Connect with Current Trends

Keep your followers engaged by understanding the world around you. What are your followers watching, reading, and buying? Sit-down at your local Starbucks (NASDAQ: SBUX), and absorb the coffeehouse chatter. By doing this, you will be able to connect with your followers on another level.

To understand how to engage, you must first collect your ammo, which is the information you gathered at your local coffeehouse. After this first initial step, it's important that you are aware of how to use your ammo correctly, without going off target (see what I did there?). Use your research for not only current engagement, but future engagement as well.

For instance, millions across the globe are currently watching the Olympics. It would be fair to say the dates for the Olympics were not decided overnight, correct? If you planned your marketing calendar correctly, you should have noted the dates for the Olympic games and planned accordingly. Always be aware of our predictable trends ahead of time.

Develop a relationship with your followers by understanding the social factors in their environment and tie those factors into your social media marketing strategy. Always follow current trends by keeping yourself up-to-date on what's going on in the world around you, as well as paying attention to planned events in the future.

TAGS: Marketing
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