NewGen Technologies Rebrands as happier IT
Canadian managed services provider (MSP) NewGen Technologies Corporation announced this week it has changed its name to happier IT Inc.
Founded in 1996, the firm provides IT services and support to small- and medium-sized businesses and nonprofits — most with 20 to 250 computers — in industries ranging from manufacturing to credit unions.
The White Rock, B.C.,-based MSP is one of Canada’s fastest-growing companies and is now in the midst of expanding across that country and into the U.S.
“By constantly raising the bar, I really feel we are pushing our peers, in each city we service, to improve as well,” said happier IT CEO Lee Vaniderstine.
“Ultimately, this arms race not only improves IT for all of our collective clients, but also has a positive effect on business in these regions,” he said. “We are excited to spread the message of happier IT.”
Vaniderstine said the new branding is more than just a name.
“It’s funny, but ‘happy’ and ‘IT’ aren’t really used together in the same sentence,” he said.
“Many of the organizations we work with have had horrible IT experiences and as we go through our process, we see them become happier and happier with IT,” he said. “For us, the idea of happier IT isn’t just a brand, it really is a concept, a way of thinking, a movement.”
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