MSP 501 Digital Innovator of the Year: Logically
Organizations that don’t have large IT department face massive hurdles when it comes to dealing with… well, IT. The reality is, IT can be quite complex and hard to manage, making it difficult for small and midsize organizations to achieve the benefits of digital transformation.
SMB managed IT services provider Logically came up with an innovative and transformative solution that addresses this issue, earning the company the title of this year’s Digital Innovator of the Year. This title is awarded to the company that demonstrates excellence in intellectual property development in a company’s home-grown product or service.
Channel Futures: How does Logically define such an ambiguous term as “digital transformation”?
Jeff Loeb: Today’s digital technology enables small and midsize organizations to “punch above their weight” and leverage high-impact technologies previously only accessible to large organizations with big teams and budgets. Digital transformation is the process that organizations go through to transform their core business processes using modern cloud-based technologies to increase competitiveness, create new revenue opportunities, lower costs and improve the customer experience.
CF: In your application, you focused on your OpLogic solution. Briefly describe what it is and what it does.
JL: OpLogic is a self-healing intelligent MSP platform for small and midsize businesses that stops problems before they stop you. OpLogic is a cloud-based automation tool that allows your IT environment to self-heal, increasing uptime and reducing security risks. OpLogic integrates, automates and orchestrates IT managed services provisioning and management. Available exclusively from Logically, OpLogic serves as mission control for all our managed IT customers and ensures the most reliable, effective and personalized service delivery in the industry.
CF: What was the business need that prompted its development?
JL: The development of OpLogic was driven by the reality that Information Technology is extremely complex and is increasingly difficult to manage, especially for organizations that don’t have large IT departments. Virtualization, SaaS, IaaS, PaaS, cybersecurity, business continuity, regulatory compliance and remote workers are just some of the technology trends and challenges driving complexity. For small and midsize organizations to achieve the benefits of digital transformation, the management of IT had to be simplified and automated. A recent Logically industry survey revealed that 93% of SMBs consider IT to be business critical. This drives the need for high uptime, rapid problem resolution and continuous system hygiene. Additionally, managed IT service providers need automation in order to scale effectively and be able to provide personalized and customized service to their customers. OpLogic addresses all of these challenges by automating daily audits of all systems and devices, ensuring data is protected and all backups are completed successfully, making sure that all services are delivered every day as contracted, with thousands of incidents self-healed every month.
From an MSP operational perspective, the development of OpLogic was driven by the lack of capabilities in the market with existing solutions to integrate front and back office management solutions. Existing MSP…