When you hit a problem zoom out. Make believe it’s not your problem, look at it independently and find your path forward.

ConnectWise is not a software company, he offered, noting that the company instead is a pyramid of success. (1) It involves best practices (based on 30 years of business in August); (2) software; (3) support; (4) education; (5) consulting; (6) community; (7) success.

Business becomes boring if you keep doing the same thing. “Success is meat and potatoes boring; it’s Alabama football. They grind their opponents down in the third and fourth quarter because they have fanatical discipline.”

The objective is success. And it’s okay if that’s boring.

Side note: 93.7% satisfaction rate YTD on ConnectWise support; 68% of tickets closed within 24 hours; 10,000 tickets per month. “Ding us if we’re not meeting expectations.”

Careful when you get to the land of mediocrity. “Success is everywhere. You have no excuse for failure. You have no excuse for being mediocre.”

Have a specific, methodical and consistent (SMaC) recipe for success. More details on that from MSPmentor a little later today. Don’t have a SMaC recipe? Talk to CharTec Academy, he said.

Side note: ConnectWise’s IT business in Tampa, does not take on lawyers and doctors as clients because of the deep vertical market requirements.

Crossing the Chasm: It typically involves sales and talent. Cross it with education. Imagine 3,000 software titles and courses online. http://www.connectwise.com/certifications. Also check out ConnectWise Partner Kits, http://www.connectwise.com/partnerkits. “Throw me a bone,” Bellini quipped, urging attendees to leverage the kits.

ConnectWise is beta testing a self audit system — Business Transformation Audits — that helps MSPs and VARs to discover what’s going right and wrong in their businesses.

The Big News: ConnectWise Marketplace — a new app store promoting ISVs that integrate with ConnectWise.